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By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : bronto, marketing, email marketing, customer engagement, strategies, customer experience/engagement, business intelligence, market research
     Bronto
By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
Tags : bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue, interactive marketing
     Bronto
By: Bronto     Published Date: Jan 04, 2012
Like all Internet retailers, Dungarees often experienced lost revenue from abandoned carts, when customers load items into their virtual carts but fail to complete the checkout process to purchase their goods. Dungarees searched for a solution that would enable them to customize a compelling response for each of these customers to entice them back to the site to complete their purchases.
Tags : bronto, dungarees, shopping carts, online purchases, online marketing, internet marketing, revenue, interactive marketing
     Bronto
By: Bronto     Published Date: Jan 04, 2012
eCampus.com leverages Bronto's deliverability monitoring service to improve engagement and drive revenue. Read this white paper to learn how.
Tags : bronto, marketing, ecampus.com, deliverability monitoring, customer engagement, customer experience/engagement, e-commerce solutions, payment processing
     Bronto
By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totes»ISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : bronto, marketlive, marketing, online marketing, cross-channel marketing, personalization, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
Tags : marketing, marketing message, markeing tools, engagement, customer engagement, customer experience/engagement, business intelligence, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, subscriber engagement, customer, customer experience/engagement
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Tags : sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Is your email marketing solution just a communication vehicle or is it built to drive revenue?
Tags : email marketing, email marketing plaform, email marketing solutions
     Bronto
By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
Tags : shopping cart abandonment, ecommerce strategies, e-commerce
     Bronto
By: Bronto     Published Date: Sep 09, 2013
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
Tags : engaged commerce, audience engagement, brand engagement
     Bronto
By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
Tags : bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
     Bronto
By: Bronto     Published Date: Jan 20, 2017
What you'll learn: - Learn how personalization tools can move the revenue needle. - Explore examples from leading commerce marketers, such as Vince Camuto and Fox Racing. - Understand what features are needed to derive ROI from various tools.
Tags : bronto, ecommerce, commerce marketers
     Bronto
By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
Tags : bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
     Bronto
By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
Tags : bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation
     Bronto
By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
Tags : marketing automation, commerce, gartner, integration, scalability
     Bronto
By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management, emerging marketing, marketing research
     Eloqua
By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan, search marketing, advertising agencies
     Act-On
By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : sales, marketing, revenue, alignment, customer experience/engagement, business intelligence, market research
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
Tags : market, management, marketing, business optimization, business strategies, sales, technology
     Act-On
By: Oracle     Published Date: Sep 30, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
Tags : personalize, engagement, advocacy, revenue, marketing, cloud, oracle
     Oracle
By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
Tags : engagement, advocacy, revenue, marketing cloud, oracle
     Oracle
By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Tags : marketing, b2b, customer insight, platform, vendors, internet marketing
     Oracle
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