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By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Bluecore     Published Date: Oct 23, 2018
The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen. For example, converting just 5% of one-time buyers into two-time buyers can lead to an additional $550,000 in potential revenue over the next two years. But crossing the chasm from first purchase to second purchase is typically the most difficult for retailers. So what does it take? We’ve got your back with a special Second Purchase edition of our Rethinking Retail Playbook, featuring five ideas to help you make sure one-time buyers don’t become only-time buyers.
Tags : retail, playbook, buyer, bluecore
     Bluecore
By: Bluecore     Published Date: May 07, 2019
For retailers, driving second purchases from first-time buyers presents enormous revenue potential in both the short and long term. But getting those second purchases often proves difficult. So what does it take? Data from over 400 retailers reveals why the second purchase is the most important purchase, why it eludes so many retailers and how to use customer data to turn one-time buyers into two-time buyers.
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     Bluecore
By: TIBCO Software     Published Date: Aug 13, 2018
Maintaining a competitive edge today means building a Digital Enterprise capable of taking full advantage of social, mobile, web, cloud, “things,” (sensors and devices), and analytics technologies. Among the terms used to describe this business transition is “the API Economy,” an economy in which APIs are no longer just an IT concern, but the underpinnings of new revenue streams and new business models that are disrupting entire industries. Read this paper to learn about: New, modern applications being built for the enterprise Application ecosystems and extending the value of your company in the API Economy Two ways to integrate devices in the Internet of Things The microservices approach to application development The role of API management in the digital enterprise
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     TIBCO Software
By: TIBCO Software     Published Date: Aug 13, 2018
There are so many opportunities for businesses to collect data that getting a clear picture of all of it can be an uphill battle—and leveraging it for insight can be nearly impossible. But whether you are a start-up or a multinational conglomerate, not taking advantage of the available data is a mistake you cannot risk making. According to a 2016 McKinsey & Company study, over the past three years, digital leaders have achieved revenue growth five times greater, an operating margin profit eight times greater, and a return to shareholder value two times higher than laggards. Companies today need a closed loop system that combines data, insight, and action. Download this paper to learn about the goals of a system of insight (SOI), the common set of technologies that all systems of insight need, and how an SOI can make a difference in your business.
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     TIBCO Software
By: CyberSource     Published Date: Aug 31, 2018
Gain a bird's-eye view of how online fraud affects the airline industry Fraud continues to be a major source of revenue loss for the global airline industry. With airlines pushing for more direct bookings and the accelerating use of mobile as a booking platform, incidence of fraud is rising, albeit only slightly. Despite these factors, many airlines are not devoting the necessary resources and tracking the required metrics to measure and control fraud. CyberSource partnered with Phocuswright to benchmark global metrics and trends in fraud management and protection among airlines. The study also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services. To learn more, download the study today
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     CyberSource
By: Lenovo - APAC     Published Date: Jan 23, 2019
Headquartered in Chicago, Bean Suntory owns over 70 premium spirit brands from whiskey and rum, to vodka, cognac, tequila, and gin. Beam Suntory generates $4 billion in annual revenues. But that revenue was in danger. The company’s production software, Wonderware, which controls embedded systems driving almost every critical production process, was underpinned by ageing hardware. If it failed, production would come to a grinding—and expensive—halt.Every hour of downtime results in lost production, which can amount to millions of dollars in losses,” says Sanjay Kirtikar, Director Digital Technologies, Beam Suntory. To ensure Wonderware never failed, Beam Suntory implemented hyperconverged clusters integrated with Nutanix Enterprise Cloud Platform software The results were instant and outstanding. Beam Suntory expects a 25-35% cost benefit from lower support and maintenance efforts, and a 50% reduction in power usage.
Tags : lenovodcg, nutanix, hyperconvergedinfrastructure, hci
     Lenovo - APAC
By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketin
Tags : engage, reviews, review management, reputation management, uberall, retail, location marketing
     Uberall
By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketing
Tags : engage, reviews, review management, reputation management, uberall, review management, reputation management, customer feedback
     Uberall
By: Automation Anywhere APAC     Published Date: Aug 15, 2019
Bancolombia is an award winning, full-service financial institution that provides banking services to customers in 12 different countries and is one of the 10th largest financial groups in Latin-America.With bots from Automation Anywhere, Bancolombia sifts through structured, semi-structured, and unstructured customer data to transform their BPM. Bots automate hundreds of processes and greatly increasing back office efficiency, saving Bancolombia a significant amount of time servicing customers. This has led to an increase in CSAT numbers and has created additional revenue streams.
Tags : rpa, roi, digital workforce, customer story
     Automation Anywhere APAC
By: NetApp APAC     Published Date: Jul 04, 2019
This IDC study provides an evaluation of 10 vendors that sell all-flash arrays (AFAs) for dense mixed enterprise workload consolidation that includes at least some mission-critical applications. "All-flash arrays are dominating primary storage spend in the enterprise, driving over 80% of that revenue in 2017," said Eric Burgener, research director, Storage. "Today's leading AFAs offer all the performance, capacity scalability, enterprise-class functionality, and datacenter integration capabilities needed to support dense mixed enterprise workload consolidation. More and more IT shops are recognizing this and committing to 'all flash for primary storage' strategies."
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     NetApp APAC
By: Riskified     Published Date: Aug 06, 2019
This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers’ increasingly sophisticated expectations, including how to optimize the eCommerce shopping journey and safely expand across channels and borders. Inside you’ll find insights on:
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     Riskified
By: Riskified     Published Date: Aug 06, 2019
The outlook for online electronics sales is bright, with global sales set to surpass $300 billion in 2018, a 10.7% increase over 2017. The US and Europe are anticipating healthy growth as customers (particularly millennials) become more comfortable making larger purchases online: Best Buy’s 2017 Q4 revenue from online sales in the US was up 17.9% over the previous year. But the largest contributor to this surge will be China, where the enormous population is rapidly adapting to shopping online.
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     Riskified
By: Riskified     Published Date: Aug 06, 2019
Fraud is scary, and there are many valid reasons for merchants to decline suspicious transactions in the name of fraud prevention. But often, in the quest to avoid abuse, risk-averse vendors take defensive measures too far. According to industry data, the average merchant loses 5.5% of their revenue to false declines — perfectly legitimate orders, rejected because they seem suspicious.
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     Riskified
By: Riskified     Published Date: Aug 06, 2019
In the competitive world of eCommerce, online retailers must provide an optimal customer experience or risk losing business. But many are seeing their hardearned revenue fall victim to costly credit card chargebacks.
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     Riskified
By: CyberSource EMEA     Published Date: Jun 28, 2018
It has to be quick and easy for people to pay. At the same time, fraudsters are probing the weaknesses of new digital processes. As the person who can decide whether a transaction is accepted or rejected, fraud managers have a pivotal role. They’re not just preventing losses from chargebacks. They’re gatekeepers to accepting more revenue. It’s a complex job. But get it right, and they enable their business to engage customers better – across devices and places. And that can mean supporting the very growth of the business. In this landscape, the idea that a technology like machine learning might be the answer to all the industry’s needs is attractive. But while machine learning should be a key part of an effective fraud strategy, the truth is that there’s no silver bullet. So, in this paper, we’ll look at how best to put machine learning to use. By employing it in tandem with expert insight, merchants can use it to accept the optimal number of payments. And make a direct impact on the
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     CyberSource EMEA
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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     Oracle Marketing Cloud
By: TIBCO Software     Published Date: May 31, 2018
Reduced costs, increased subscribers and advertiser revenue
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     TIBCO Software
By: Oracle     Published Date: Nov 30, 2017
Creating a highly scalable, reliable, and efficient DNS infrastructure takes time, money, and expertise. You can accelerate your success and contain costs with a cloud-based service. Cloud-based DNS also exposes myriad opportunities to leverage the DNS infrastructure for global load balancing and traffic steering across hybrid environments.
Tags : dns, performance, reliability, network, global, anycast, customer, satisfaction
     Oracle
By: Oracle Dyn     Published Date: Dec 06, 2017
Creating a highly scalable, reliable, and efficient DNS infrastructure takes time, money, and expertise. You can accelerate your success and contain costs with a cloud-based service. Cloud-based DNS also exposes myriad opportunities to leverage the DNS infrastructure for global load balancing and traffic steering across hybrid environments.
Tags : dns, performance, reliability, network, global, anycast, customer, satisfaction
     Oracle Dyn
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