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By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you値l learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: RSA Security     Published Date: Aug 28, 2014
Learn how connecting a Data Loss Prevention (DLP) system to an access governance solution can enable organizations to make informed decisions within a proper access governance framework, appropriately evaluate and manage risk, and obtain maximum benefit from their chosen DLP solution.
Tags : 
     RSA Security
By: Informatica     Published Date: Apr 16, 2007
In Informatica's data migration podcast, Arvind Parthasarathi spoke with editorial director, James E. Powell.  He explores "the seven steps", what IT does wrong, what keeps IT from getting started and what one can do to improve the odds of data migration success.
Tags : data migration, podcast, crm, customer relationship management, informatica
     Informatica
By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
Tags : government, local government, mch, mailings.com, database and list managers, lead generation & automation, direct mail/marketing
     MCH
By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Tags : staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
     Arial Software
By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Tags : web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture
     Omniture
By: Schneider Electric     Published Date: May 03, 2018
Before creating new technologies, we must think about how to create the right values to be also able to sell it. All the technology that is required for 的ndustry 4.0 is available today already, so in fact Industry 4.0 can be seen more than an innovation driver for new businesses that are not exploited today, than an innovation driver for technology. If these existing technologies are assembled properly together and combined with the right business models, there is really good chance to profit from Industry 4.0. This white paper looks into the ways one can profit from Industry 4.0 by differentiating through new business models.
Tags : smart machines, industry 4.0, smart factory, iiot, opc ua, data, analytics, machine services
     Schneider Electric
By: Schneider Electric     Published Date: May 03, 2018
Wireless technology is increasingly used in machine safety applications. New solutions introduce mobility and offer higher levels of flexibility and safety for plant floor operators. This eBook explores how modern wireless implementations can increase user safety and mobility, reduce installation costs, and boost productivity.
Tags : safety, wireless, efficiency, smart machines, machine safety, productivity, security, cybersecurity
     Schneider Electric
By: Schneider Electric     Published Date: May 03, 2018
The industry of tomorrow will be different. More volatile markets, new technology capabilities, and increased pressure on performance will precipitate the change. But with change comes opportunitythe Industrial Internet of Things (IIoT) has unleashed huge potential for industrial customers. There is a reported $14 trillion of new business growth up for grabs and your goal of better business performance can help you earn your fair share of that growth. How can you make the most of this potential? Read the rest of this eBook to learn more.
Tags : vsd, vfd, variable speed drives, variable frequency drives, iiot, water, wastewater, oil & gas
     Schneider Electric
By: Schneider Electric     Published Date: May 03, 2018
Growing concern for the environment is driving increased regulatory and consumer focus on energy and water efficiency and pump manufacturers are on the front line. To succeed in this demanding new market, pump manufacturers must build smarter pumping systems. Learn how new PLC and VSD technologies are helping to support smart pumping systems.
Tags : pump oem, pump, vfd, vsd, plc, pumping, altivar, variable speed drive
     Schneider Electric
By: Schneider Electric     Published Date: May 03, 2018
The challenges facing industrial companies grow more daunting by the day. Globalization, energy markets that change in real time, variations in materials and prices, aging of the industrial workforce, inability to attract the next generation of Talent, and difficult regulatory pressures have all contributed to an extremely stressful industrial business environment. Fortunately, the right automation system can now offer cutting-edge packaging solutions for meeting at least three of these challenges.
Tags : keywords, packaging, oem, smart machines, food & beverage, bottling, conveying, industrial automation
     Schneider Electric
By: Schneider Electric     Published Date: Apr 23, 2019
The fourth industrial revolution is well underway. It focuses on digital transformation and creation of the Industrial Internet of Things (IIoT). A key part of this revolution is technology that enables new realities擁ncluding virtual reality (VR), augmented reality (AR), and mixed reality (MR). These new realities are already being applied in industrial settings and are poised to grow exponentially in the next few years. This storyscape dives into use cases for each type of reality and presents the benefits of each in relation to industrial automation.
Tags : augmented reality, industrial revolution
     Schneider Electric
By: Schneider Electric     Published Date: Jun 07, 2019
Latest generation high density and variable density IT equipment create conditions that traditional data center cooling was never intended to address, resulting in cooling systems that are oversized, inefficient, and unpredictable. Room, row, and rack-based cooling methods have been developed to address these problems. This paper describes these improved cooling methods and provides guidance on when to use each type for most next generation data centers.
Tags : g-suite, ecostructure, schneider electric
     Schneider Electric
By: Schneider Electric     Published Date: Jun 07, 2019
New digital technology now makes it feasible to integrate process control and SIF within a common automation infrastructure. While this can provide productivity and asset management benefits, if not done correctly, it can also compromise the safety and security of an industrial operation. Cybersecurity and sabotage vulnerability further accentuate the need for securing the safety instrumented system (SIS). Certainly, a common platform approach using similar hardware and software dedicated for control and safety functions, respectively, can provide the potential for cost savings. However, it is widely acknowledged that utilizing separate, independent, and diverse hardware/software for safety and control is the optimal way to protect against potentially catastrophic common cause and systematic design and application errors. Different vendors offer varied degrees of integration and solutions. The question is: how to provide an integrated control and safety solution with advanced functionality and productivity without compromising safety and security? And, where do users draw the line? A third-party (e.g., TワV) certification of the hardware/software systems to IEC 61508 specifications carries significant advantages, but should this be the only criterion? How does a third-party certificate extend to the plant痴 overall assignment of risk reduction credits for all independent protection layers (IPL)? Control system embedded safety logic solvers may actually increase the SIL requirements of the SIF if no credit is allowed for the distributed control system (DCS) as an IPL. Download the white paper to learn more.
Tags : smart control, empowered operators, optimized assets, future of automation, reliability, safety, cybersecurity, operational profitability
     Schneider Electric
By: Schneider Electric     Published Date: Jun 07, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: Hear how investors are assessing colocation providers Understand different types of investor strategy and positioning Explore actual case studies 穆uccess stories as well as examples where investors walked away Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Tags : investors, schneider electric, - colocation provider, attracting investors, colo data center
     Schneider Electric
By: Schneider Electric     Published Date: Jul 18, 2019
The Digital Revolution. Industry 4.0. The Industrial Internet of Things. The 4th Industrial Revolution. Call it what you will but today痴 fast-accelerating technological evolution has forever changed the business of manufacturing.
Tags : data center operations, iot energy management, internet of things, energy efficiency
     Schneider Electric
By: Schneider Electric     Published Date: Jul 18, 2019
The Digital Revolution. Industry 4.0. The Industrial Internet of Things. The 4th Industrial Revolution. Call it what you will but today痴 fast-accelerating technological evolution has forever changed the business of manufacturing.
Tags : data center, energy efficiency, energy management
     Schneider Electric
By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
Tags : ssl, vpn, ssl vpn, ssl vpn purchase, vpn purchase, buyers guide, buying guide, ipsec
     Aventail
By: Aventail     Published Date: Oct 26, 2007
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
Tags : business intelligence, database, enterprise data warehouse, data mart, data warehouse, data mining, active data warehousing, active data warehouse
     Aventail
By: ProStor Systems     Published Date: Mar 15, 2007
This white paper covers the need for backup and the unique challenges faced by small and medium sized businesses when addressing storage needs. He then highlights different backup options and selection criteria for choosing the best backup solution.
Tags : backup, smb, hardware, archiving, security, small business networks, backup and recovery, small business
     ProStor Systems
By: HP     Published Date: Jul 08, 2009
This white paper looks at what it takes to deliver a broad set of network storage solutions that address the ongoing needs of IT managers while accommodating their current business requirements. Learn more today!
Tags : smbs, small and medium-sized businesses, idc, das, directattached, storage, storage, availability
     HP
By: HP     Published Date: Jul 08, 2009
Today's economic climate has heightened the goal of every IT department to provide high-quality IT service to the business, at the lowest possible cost, while improving business outcomes. Looking outside of the infrastructure itself, there are two key challenges related to data storage: provisioning capacity for applications and reducing risk through a sound data protection strategy. This white paper discusses the challenges of creating the right storage infrastructure, provides an overview of data storage options, and examines a storage solution that combines blade servers and network-attached storage.
Tags : storage, storageworks, hp bladesystem, server, infrastructure, nas, network-attached storage, blade servers
     HP
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