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By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
     appia
By: Applause     Published Date: Jul 14, 2017
Learn tips, techiques and trends for launching great digital experiences that delight your users in our free guide.
Tags : mobile app testing, mobile applications, mobile application testing, software testing, functional testing, usability testing, usability studies, security testing
     Applause
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
Tags : aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
     Aprimo
By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
Tags : aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
     Aprimo
By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
Tags : aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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     Aprimo
By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
Tags : aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency
     Aprimo, Inc.
By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
Tags : loop marketing, enterprise campaign management, financial management, aprimo
     Aprimo, Inc.
By: Apsalar     Published Date: Aug 04, 2015
Apps are a critical part of more and more commerce businesses. If you need to drive more ROI from your apps, download 35 Tips for Successfully Marketing mCommerce Apps.
Tags : mobile marketing, mobile apps, mobile app marketing, appstore tips
     Apsalar
By: Aquire     Published Date: Oct 07, 2011
Gain a clear understanding of what workforce analytics are and how they are integral for strategic planning to support your company's overall strategies from the creators of Human Resource Executive's 2010 Top Product, Aquire InSight.
Tags : workforce analytics, aquire, aquire insight, workforce analytics software, hr reports, hr metrics, hr trends, hr dashboard
     Aquire
By: Arbor     Published Date: Sep 20, 2013
Today’s hosting provider can increase revenue by capitalizing on the growing demand of business customers for hosted online operations—provided, of course, that it can safeguard these critical operations against DDoS-related outages. Using the simple, step-by-step approach described in this paper, providers can model the financial impact of a DDoS attack on their operations and calculate the ROI of an effective DDoS defense solution.
Tags : distributed denial of services, defense solutions, security, financial management, ddos attacks, ddos protection, ddos defense system, ddos protection solutions
     Arbor
By: Arbor Networks     Published Date: Feb 04, 2011
Download this paper to learn how to evaluate your risk vs. the expected returns from investing in a DDoS defense solution.
Tags : ddos protection, arbor networks, dns, domain name system, distributed denial of service, botnet, ddos defense solution, roi calculation
     Arbor Networks
By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
Tags : archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
     Archway
By: Arcserve     Published Date: Jul 26, 2010
This study illustrates the financial impact of moving from multiple, automated point-solutions, along with manually intensive effort, to a global, highly automated testing and monitoring solution.
Tags : ca technologies, ca wily, application performance management, apm, roi, application support, it management software, tei framework
     Arcserve
By: Ariba     Published Date: Dec 02, 2010
Download the report today to get plans to help your organization during this growth-oriented, post-downturn recovery.
Tags : ariba, cpo, procurement, roi, spend management, it management, collaborative business commerce, saas
     Ariba
By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
Tags : webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting
     Arkadin
By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
Tags : estara, click to call, financial services, retail industries, roi, voip
     Art Technology Group, Inc
By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Tags : art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications
     Art Technology Group, Inc
By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs. • The potential savings available with telemedicine programs • The surprising ROI of fertility coverage and care • Best practices for evaluating and implementing onsite clinics
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     Artemis Health
By: Aruba Networks     Published Date: Nov 15, 2013
Le standard de transmission 802.11ac est en passe de devenir la norme du Wifi nouvelle génération. La vitesse gigabit et l’amélioration des capacités et de la fiabilité offertes par le standard 802.11ac aux réseaux LAN sans fil (WLAN) se révèlent être d’inestimables atouts face à la croissance rapide du nombre d’utilisateurs, d’appareils et d’applications mobiles. Que vous soyez un adepte précoce ayant déjà commencé à tout planifier ou, comme bon nombre d’entreprises, encore hésitant concernant la marche à suivre, n’hésitez pas à télécharger ce guide en cinq étapes qui vous aidera à préparer et à planifier une migration réussie vers un réseau WLAN 802.11ac.
Tags : just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage
     Aruba Networks
By: ARX (Algorithmic Research)     Published Date: Feb 14, 2008
As the traditional “paper-based” world gives way to digital documentation and transactions, enterprises are demanding innovative solutions for digitally signing and authenticating such documents, files, and forms with iron-clad protection against forgery. Solutions must guarantee non-repudiation and promise the same level of security and trust that exists with conventional documentation. At the same time, such a solution should be simple to use, easy to deploy and offer a rapid ROI.
Tags : digital signature, electronic signature, digital signatures, electronic signatures, digital signature, arx, algorithmic research, pki
     ARX (Algorithmic Research)
By: ARX (Algorithmic Research)     Published Date: Jun 10, 2010
This white paper outlines the costs associated with a paper-based approval process and can help you establish the Return on Investment (ROI) that your organization can expect by deploying a digital signature solution.
Tags : arx, algorithmic research, roi calculation, digital signature, tco, automated approval process
     ARX (Algorithmic Research)
By: ASG Software Solutions     Published Date: Aug 10, 2008
Over the past ten years, IT personnel costs have risen faster than hardware and software investments. IT services have not improved process-wise and still require as much manpower, if not more, to operate now as they did in the past. As firms spend 76% of their IT budget on maintenance and support, they will naturally invest in BSM solutions that will reduce costs, enable ITIL, and provide an optimal ROI.
Tags : asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm
     ASG Software Solutions
By: ASG Software Solutions     Published Date: Nov 09, 2009
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
Tags : asg, cmdb, bsm, itil, roi, configuration management, metadata, metacmdb
     ASG Software Solutions
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