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sales content

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By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
Tags : cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
     Kaon
By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
Tags : b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips, emerging marketing, internet marketing
     Brainshark
By: Code42     Published Date: Oct 06, 2014
How do you keep the team and the client (around the office, the country and the world) apprised of up-to-date content?
Tags : code 42 software, enterprise sync, share flexibility, share app, cloud strategies, shareplan
     Code42
By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
Tags : marketing strategies, hoover's, b2b marketer, analytics, internet marketing, sales
     Dun & Bradstreet
By: BI WORLDWIDE     Published Date: Feb 24, 2016
ELearning and micro-Learning are popular ways to train and educate your new and existing employees, not to mention your sales force and channel. So we compiled the top five trends for eLearning in 2016. These trends hold true for all types of eLearning content - compliance training, product training, and sales training, just to name a few.
Tags : bi worldwide, elearning, globalization, development, training, trend
     BI WORLDWIDE
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
Tags : marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Code42     Published Date: Feb 12, 2015
How do you keep the team and the client (around the office, the country and the world) apprised of up-to-date content?
Tags : 
     Code42
By: Dun & Bradstreet     Published Date: Oct 30, 2015
Discover how to create epic sales enablement content that salespeople can’t wait to read.
Tags : 
     Dun & Bradstreet
By: IBM     Published Date: Jan 19, 2017
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
Tags : ibm, marketing, box, ibm box, campaigns, traditional marketing
     IBM
By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing
     Brainshark
By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
Tags : marketing, content marketing, best practices, business optimization, business practices, advertising agencies
     Tapinfluence
By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Box     Published Date: Jun 11, 2014
Midsize semiconductor manufacturer saves $0.5MM in infrastructure expenses by switching from servers to Box. They use Box company-wide: R&D, sales, M&A, legal, and more. Technology industry, manufacturing industry, midsize company, midmarket, NA, server replacement, Sales LOB, R&D LOB, M&A, Legal LOB, Box Content API, cost savings.
Tags : box, avago, technology, server replacement, lob, r&d, m&a, legal
     Box
By: Inkling     Published Date: Nov 13, 2014
With your workforce relying on mobile devices, make sure you know these four emerging trends for better mLearning programs
Tags : learning management system, training content, interactive training, interactive content, employee training, sales training, employee onboarding, content creation
     Inkling
By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
Tags : content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
     Thismoment
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: MuleSoft     Published Date: Oct 13, 2015
News Corporation, a global multimillion dollar media company, was facing serious challenges due to digital transformation. Learn how MuleSoft's approach to enterprise integration, API-led connectivity, helped them solve the following challenges: -Changing consumer behavior impacting sales and advertising -The urgent need to deliver content through mobile and other popular digital channels -An aggressive timeline to launch new channels to gain readership and revenue
Tags : media disruption, consumer behavior, digital channels, mobile, readership and revenue
     MuleSoft
By: KnowledgeTree     Published Date: Jul 01, 2013
Learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business.
Tags : content marketing, content automation, content selling, content marketing solutions, sales enablement, sales enablement tools, sales
     KnowledgeTree
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