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sales engagement

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By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
Tags : aon, best employers, customer satisfaction, operating margins, employee engagement
     Aon Hewitt
By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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     Docsend
By: F5 Networks Inc     Published Date: Jul 21, 2014
Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
Tags : web app, acceleration, implementation, data, performance
     F5 Networks Inc
By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms, interactive marketing
     Silverpop
By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Tags : b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls, crm solutions/software, customer experience/engagement
     Invoca
By: Tharpe Robbins     Published Date: Jun 23, 2014
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
Tags : employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
     Tharpe Robbins
By: Tharpe Robbins     Published Date: Jun 23, 2014
Looking for cost-effective benefit alternatives that increase productivity and reduce absenteeism? It’s time to look at workplace wellness programs. These programs are no longer a trend — they are here to stay. Providing employees with incentives to get healthy and stay healthy can have a positive impact on engagement and the bottom line. This white paper from TharpeRobbins shows you the advantages of an employee wellness program and how you can get started with one in your organization.
Tags : employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent
     Tharpe Robbins
By: Tharpe Robbins     Published Date: Mar 05, 2015
Many companies are adding integrated recognition and reward strategies specifically to engage employees, enhance the employee experience, and drive shared responsibility for reaching corporate goals throughout the organization. This white paper from TharpeRobbins shows you how performance-driven rewards help our clients move beyond traditional service and safety reward programs to new levels of employee recognition.
Tags : employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent
     Tharpe Robbins
By: Tharpe Robbins     Published Date: Mar 05, 2015
Employee recognition is constantly evolving. As people’s tastes change, new generations enter the workforce and recognition’s effectiveness in driving employee engagement continues to get results. This e-book from TharpeRobbins explains the top five employee recognition trends to watch for in 2015.
Tags : employee engagement, rewards, awards, recognition, performance recognition, length-of-service recognition, organization performance, attract talent
     Tharpe Robbins
By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
Tags : 
     Valerie Schlitt Associates
By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
Tags : product, recommendation, solution, customer, experience, monetate
     Monetate
By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
Tags : salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers, crm & customer care
     salesforce.com
By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
Tags : salesforce, oracle, service cloud, customer interaction, customer engagement
     Oracle Service Cloud
By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
Tags : 
     Microsoft
By: KnowledgeTree     Published Date: Aug 07, 2013
Get this data sheet today and learn how KnowledgeTree helps discover the right content for your sales engagements, right in Salesforce.com
Tags : sales engagement, marketing collateral, collateral roi
     KnowledgeTree
By: Microsoft Azure     Published Date: Apr 10, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand topof-mind.
Tags : 
     Microsoft Azure
By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
Tags : crm, crm software, crm solution, customer relationship management, sfa, sales force automation, business software, business management software
     Maximizer
By: ClearSlide, Inc     Published Date: Oct 01, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download this paper to learn more.
Tags : b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process, sales
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Oct 01, 2013
Download 'Optimizing Sales Engagement: Selling at the Speed of Change' to explore how effectively sales organizations are dealing with change and learn how to get higher levels of productivity from your salespeople.
Tags : b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
Tags : sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: May 02, 2014
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : clearslide, sales journey, pipeline generation, sales engagement platform, customer interaction, business analytics, sales management, business intelligence
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
Tags : b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, customer experience/engagement, marketing research
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
A sale is a journey that you undertake with your prospect. In order to reach your destination, quota attainment, you need to build your pipeline and ensure that you have the tools and skill-sets needed to keep the deals moving at a fast clip. The Modern Survival Guide for Pipeline Generation will outline essential tips to help you make sure that you have the compass, map, fuel, equipment and attitude to know where you’re headed and the fastest possible way to get there. After reading this guide, you’ll be ready to blaze the trail for a record-breaking pace up the quota mountain.
Tags : b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, pipeline generation, emerging marketing
     ClearSlide, Inc
By: ClearSlide, Inc     Published Date: Jan 28, 2015
What is sales engagement, and why should sales leaders care? ClearSlide partnered with CSO Insights and asked 354 firms to define and determine how sales engagement drives ROI.
Tags : b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, sales process, customer experience/engagement
     ClearSlide, Inc
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