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By: SAP Inc.     Published Date: Jul 28, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Tags : single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services
     SAP Inc.
By: SAP     Published Date: Jun 23, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Tags : single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services
     SAP
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