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By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
Tags : content insight, ebook, content marketing, analytics, roi
     Uberflip
By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Tags : sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
     Sitecore
By: Dun & Bradstreet     Published Date: Oct 21, 2016
It is important to understand the different business situations where traditional predictive analytics can be best applied and where anticipatory analytics may be a more appropriate approach to solve the business problem. One is not necessarily superior to the other – it’s about which methodology is best utilized in solving the specific business problem. Conventional response modeling, revenue potential modeling, wallet share analysis, traditional risk scoring and other analytic practices will always be important tools for businesses far-and-wide, but as more companies focus on analytics to inform growth, they’ll have employ the right team and identify the right partners to work with in order to successfully leverage anticipatory analytics to gain a competitive advantage. Looking forward, we anticipate anticipatory analytics playing an important role in your future. Download this white paper to learn more.
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     Dun & Bradstreet
By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
Tags : lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing
     Neustar
By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Tags : lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
     Neustar
By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
Tags : prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy
     Neustar
By: Pardot     Published Date: Mar 06, 2012
Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.
Tags : lead scoring, lead nurturing, automate lead scoring, lead nurturing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Pardot
By: CBRE     Published Date: Aug 02, 2017
Scoring Tech Talent is a comprehensive analysis of labor market conditions, cost and quality for highly skilled tech workers in the U.S. and Canada. The 50 largest markets were ranked according to their competitive advantages and appeal to tech employers and tech talent. The analysis also provides insight into the quality of tech talent, their demographics and how tech talent growth patterns are impacting cities and real estate markets. Download the report to see the full ranking of the top-50 tech talent markets in the U.S. and Canada. Below, explore the markets using our new Tech Talent Analyzer or sign up for our upcoming webinar.
Tags : workforce, recruitment, tech recruitment, labor market
     CBRE
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Tags : lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
     Eloqua
By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
Tags : silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research
     Silverpop
By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
Tags : roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management
     SAP Inc.
By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
Tags : marketo, sales, marketing, revenue growth, sales and marketing alignment, internet marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: SugarCRM     Published Date: Jan 27, 2014
Was wäre, wenn Sie für jeden Mitarbeiter mit Kundenkontakt ein unverzichtbares Werkzeug hätten, das Prozesse optimiert, Datensilos beseitigt und Kundeninteraktionen außergewöhnlich macht? Sehen Sie, wie Sugar für Redglaze wichtige Daten zugänglich macht, Prozesse optimiert und die Effizienz erhöht.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Feb 21, 2014
Bei der Entscheidung für ein CRM-System ist es wichtig, sicherzustellen, dass keine versteckten Zusatzgebühren oder extra Kosten anfallen, die Einfluss auf den Return on Investment haben. Die Analyse zeigt die Gesamtbetriebskosten von ier führenden CRM-Lösungen für das mittlere Marktsegment.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Feb 21, 2014
Customer Relationship Management Software wird seit über 20 Jahren von Organisationen jeder Art und Größe genutzt. Allerdings entfalten nur wenige davon das wahre Potenzial von CRM. Erfahren Sie, wie CRM mit dem Fokus auf das Individuum Ihr gesamtes Geschäft transformieren kann.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
CRM wurde lange als unabdingbares Vertriebs-Tool angesehen. Von den Vorteilen traditioneller CRM-Systeme profitierte jedoch hauptsächlich das Management anstatt die CRM-Nutzer an vorderster Front. Ein CRM für das Individuum kommt der gesamten Vertriebsorganisation zugute – ohne steigende Kosten.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
Immer mehr Organisationen nutzen Software-as-a-Service- (SaaS) Lösungen wenn es um ihr Kundenbeziehungs-Management geht. dennoch gibt es Risiken, die man beachten
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: Limelight IT     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Tags : web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation
     Limelight IT
By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
     The Mx Group
By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
     Marketo, INC.
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