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Results 1 - 25 of 826Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
Tags : content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
     Acquia
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation
     AcquireWeb
By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
Tags : subcribers, email analytics, email acquisitions, subscriber lists, email marketing services/software, list management
     Act-On
By: ActivPlant     Published Date: Jun 22, 2008
For complex manufacturing environments, OEE (Overall Equipment Effectiveness) falls short when it comes to delivering improvements in productivity. That's because OEE tools were originally developed to measure the performance of stand-alone equipment or the total output of a particular line. Today's enterprises need more. This paper describes an evolution in thinking: focusing on product flow through the process.
Tags : equipment, scm, manufacturing, productivity, output, line output, volume, product lifecycle management
     ActivPlant
By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
Tags : adaptive, marketry, business, finance, accounting, budget
     Adaptive Planning
By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, interactive/pr agencies
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : adobe media optimizer, programmatic advertising, engagement and conversion, internet marketing
     Adobe
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
     Adobe
By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
Tags : 
     Adobe
By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
     Adobe Systems, Inc.
By: Aerohive     Published Date: Jun 01, 2015
This paper describes how to eliminate the complexity and cost of traditional wireless networks and create one that is ready for mobility.
Tags : mobility, wireless, wlan, wi-fi, mobile applications, mobile users, networks, wireless networks
     Aerohive
By: Aerohive Networks     Published Date: May 06, 2015
This paper describes how to eliminate the complexity and cost of traditional wireless networks and create one that is ready for mobility.
Tags : mobility, networking, wi-fii, wireless
     Aerohive Networks
By: Affirm     Published Date: Jan 05, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
Tags : affirm, ecommerce, fraud, risk, emv, online retail, e-commerce
     Affirm
By: Affirm     Published Date: Jan 22, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
Tags : affirm, ecommerce, fraud, risk, emv, online retail
     Affirm
By: AirDefense     Published Date: Apr 24, 2007
This document outlines how hackers are exploiting vulnerabilities in 802.11 wireless LANs and describes the widely available hacking tools. As a collection of already published risks to wireless LANs, this white paper is written to inform IT security managers of what they are up against.
Tags : hackers, hacker, hacker detection, intrusion prevention, wireless security, wlan, wlans, 802.11
     AirDefense
By: Akamai     Published Date: Mar 08, 2017
This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.
Tags : online video, online video quality, speed, internet, reliability
     Akamai
By: Akamai Technologies     Published Date: Jun 14, 2018
The moats and castle approach is an antiquated, yet a common way, of protecting the enterprise network. This paper describes a new way to protect the enterprise which hides applications from the Internet, outside of the firewall, with zero open ports and a minimal attack surface.
Tags : security, enterprise security, eaa
     Akamai Technologies
By: Akamai Technologies     Published Date: Jun 14, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
Tags : behavioral analytics, logging analytics, zero trust security model, security, cyber criminals, security breach
     Akamai Technologies
By: Akamai Technologies     Published Date: Dec 11, 2018
Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
Tags : 
     Akamai Technologies
By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand. The typical business pain points per the above scenario are always like: Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet; Availability – Packet loss and complaints from customers can prevent you from increasing your user base; Cost - The growth of your user base and your business needs both outpace your IT budget. Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats. This whitepaper describes: • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?
Tags : data center, cloud computing, networking, security, china, global expansion
     Alibaba Cloud SEA
By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Many businesses are adopting a multi-cloud infrastructure. However, managing data and communication between multiple cloud environments is often challenging and complex. Therefore, companies often try to find a technical partner that can help them. Companies with on-premise data centers need some type of interconnect to access their products and services hosted on the cloud. The traditional Virtual Private Network (VPN) connection method usually can’t meet enterprise speed,stability, security, and compliance requirements.This whitepaper describes the challenges that companies face when building dedicated connections between different cloud environments and how Alibaba Cloud’s Express Connect is the perfect solution for them
Tags : data center, cloud computing, networking, security, china, global expansion
     Alibaba Cloud SEA
By: AlienVault     Published Date: Mar 30, 2016
The CIS Critical Security Controls (CSCs) provide 20 controls that organizations of any size can use to improve their security posture and reduce the risk of cyber threats to critical assets, data, and network infrastructure. The AlienVault USM platform, with its built-in essential security capabilities and integrated threat intelligence, can help organizations implement these controls quickly and effectively. This document describes how the AlienVault USM platform maps to each of the CIS CSCs.
Tags : 
     AlienVault
By: Altiscale     Published Date: Mar 30, 2015
This industry analyst report describes important considerations when planning a Hadoop implementation. While some companies have the skill and the will to build, operate, and maintain large Hadoop clusters of their own, a growing number are choosing not to make investments in-house and are looking to the cloud. In this report Gigaom Research explores: • How large Hadoop clusters behave differently from the small groups of machines developers typically use to learn • What models are available for running a Hadoop cluster, and which is best for specific situations • What are the costs and benefits of using Hadoop-as-a-Service With Hadoop delivered as a Service from trusted providers such as Altiscale, companies are able to focus less on managing and optimizing Hadoop and more on the business insights Hadoop can deliver.
Tags : hadoop implementation, hadoop cluster, hadoop-as-a-service, managing and optimizing
     Altiscale
By: Anaplan     Published Date: Apr 02, 2019
What should the sales planning process look like? A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: • The three crucial stages of the annual sales planning process • How to ensure that all relevant stakeholders participate in the sales planning process • How sales ops can help sales leaders set realistic goals for the year
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     Anaplan
By: APC     Published Date: Feb 07, 2008
Voice Over IP (VoIP) deployments can cause unexpected or unplanned power and cooling requirements in wiring closets and wiring rooms. Most wiring closets do not have uninterruptible power available, and they do not provide the ventilation or cooling required to prevent equipment overheating. Understanding the unique cooling and powering needs of VoIP equipment allows planning for a successful and cost effective VoIP deployment. This paper explains how to plan for VoIP power and cooling needs, and describes simple, fast, reliable, and cost effective strategies for upgrading old facilities and building new facilities.
Tags : apc, voip, power, cooling, pbx, communication, wiring, heating
     APC
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