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By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
Tags : browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
     Bronto
By: VMware     Published Date: Jul 24, 2017
Workspace™ ONE™ is VMware’s digital workspace solution, designed to give access to any application from any type of device under automated and granular policy control. VMware was one of the first adopters of Workspace ONE, deploying across its full user population in early-to mid 2016. This white paper describes the objectives that drove VMware’s decisions of how and when to deploy, plus an overview of the business results we’ve achieved so far.
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     VMware
By: VMware AirWatch     Published Date: Jul 19, 2017
Workspace™ ONE™ is VMware’s digital workspace solution, designed to give access to any application from any type of device under automated and granular policy control. VMware was one of the first adopters of Workspace ONE, deploying across its full user population in early-to mid 2016. This white paper describes the objectives that drove VMware’s decisions of how and when to deploy, plus an overview of the business results we’ve achieved so far.
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     VMware AirWatch
By: VMware AirWatch     Published Date: Jul 19, 2017
Workspace™ ONE™ is VMware’s digital workspace solution, designed to give access to any application from any type of device under automated and granular policy control. VMware was one of the first adopters of Workspace ONE, deploying across its full user population in early-to mid 2016. This white paper describes the objectives that drove VMware’s decisions of how and when to deploy, plus an overview of the business results we’ve achieved so far.
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     VMware AirWatch
By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Symantec     Published Date: Jul 09, 2017
This paper describes how malware is evolving, how it functions, and how it can be identified, neutralized, and blocked by what we refer to as cloud generation malware analysis, which is available as a robust enterprise cloud service. Let’s start with how the blizzard of advanced malware alarms is affecting IT security teams.
Tags : cloud, malware, threat and vulnerability management, security
     Symantec
By: Oracle + Dyn     Published Date: Jun 29, 2017
DDoS attacks increase by over 100% year over year. What’s scarier is that 82% of enterprises described DDoS attacks as crippling to their business. In order to have a secure disaster recovery plan and overcome these increasingly sophisticated threats you need a highly resilient and scalable DNS infrastructure. Download this quick guide and learn: Common types of DDoS attacks and which layers of your infrastructure are most at risk How to geographically isolate attacks and mitigate latency when you have multiple endpoints How to get the best before, during and after attack protection Get the guide!
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     Oracle + Dyn
By: Oracle + Dyn     Published Date: Jun 27, 2017
"DDoS attacks increase by over 100% year over year. What’s scarier is that 82% of enterprises described DDoS attacks as crippling to their business. In order to have a secure disaster recovery plan and overcome these increasingly sophisticated threats you need a highly resilient and scalable DNS infrastructure. Download this quick guide and learn: • Common types of DDoS attacks and which layers of your infrastructure are most at risk • How to geographically isolate attacks and mitigate latency when you have multiple endpoints • How to get the best before, during and after attack protection Get the guide! "
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     Oracle + Dyn
By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: SAS     Published Date: Jun 08, 2017
The underground economy is thriving, thanks in part to new technologies and business models such as digital currencies and online marketplaces for freelance services. SAS fraud specialists reveal how government agencies can uncover these activities – and the tax obligations not reported from them. A former head of compliance for the country’s fourth-largest state workers' comp program describes how a comprehensive analytics program found a tax gap of $718 million and was granted funding to double the team’s size without even asking.
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     SAS
By: IBM     Published Date: Jun 07, 2017
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help. You’ll learn about: · Operating a single, secure B2B integration gateway · Simplified onboarding and partner management. · High availability business operations and disaster recovery · Adaptable capabilities to help react to changes to your business processes · Visibility and analytics that provide actionable insight over those processes · Supporting a mix of hybrid deployment models including on-premises and cloud
Tags : b2bi, ibm, b2b integration, modernization, b2b architechture
     IBM
By: SAS     Published Date: Jun 05, 2017
As a new era of analytics takes hold, a key characteristic is using analytics to automate IT tasks and decisions. In this Harvard Business Review paper, Tom Davenport describes the opportunity for greater use of analytics in IT, the eras of analytics and how IT will grow and change.
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     SAS
By: SAS     Published Date: Jun 05, 2017
The Internet of Things is fast becoming a fixture in some industries, and the technologies for transformative business applications are at hand. Yet many organizations have been slow to recognize and act on these new opportunities. This report from the International Institute for Analytics explores the many business opportunities IoT presents, details its associated implementation challenges and describes how organizations can accelerate their progress so they don’t fall behind.
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     SAS
By: IBM     Published Date: May 31, 2017
What defines cognitive manufacturing maturity? Our study found three stages of cognitive manufacturing maturity. We call those organizations in the earliest stage Observers, followed by Starters and Actives, respectively. These groups differ on two key characteristics: the presence of an overall strategy for cognitive manufacturing, and degree of strategic execution of multiple projects that enable higher project success and significantly fewer failed projects. Strategy is the crucial enabler of higher maturity. How do manufacturers get beyond the obstacles and barriers to increase cognitive manufacturing maturity? The obstacles encountered by our respondents are tied to organizational maturity. Overcoming them is fundamental to increase cognitive manufacturing success. In this report, we’ll first describe cognitive computing and how it gives rise to cognitive manufacturing. Then, we’ll review specific study findings and recommend actions for electronics executives.
Tags : cognitive manufacturing, cognitive computing, organizational maturity, electronics, ibv
     IBM
By: Intel     Published Date: May 22, 2017
While holding the promise of HD quality, enriched services, and the benefits of a common packet switched access infrastructure, the adoption of infrastructure-based voice over LTE (VoLTE), along with rich communications such as video and real-time messaging, has stalled over the last few years with concerns around quality, security, and cost. During that time, the value of the phone number as a globally significant user ID and key services such as SMS and MMS have been relegated by phone manufacturers, over the top (OTT) services, and even the subscribers themselves as “technologies of last resort.” Finally, the proliferation of 4G, together with the emergence of network functions virtualization (NFV), powered by Intel®, Hewlett Packard Enterprise* (HPE), and Metaswitch*, is allowing network operators to take charge of the consumer’s communications experience, once more.
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     Intel
By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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     Bronto
By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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     Adobe
By: Intel     Published Date: May 15, 2017
This white paper describes the technologies used to develop this groundbreaking solution, designed to support next-generation video transcoding models while offering significant CapEx and OpEx saving.
Tags : cost, flexibility, scalability, nfv, next-generation video, video transcoding
     Intel
By: Okta     Published Date: May 12, 2017
This report describes how security and risk professionals (S&R pros) can apply risk concepts across the entire iAM process portfolio and use behavior-based trending methods to reduce security exposure, ease the burden of iAM policy management, and improve the user experience.
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     Okta
By: IBM APAC     Published Date: May 12, 2017
This white paper describes omnichannel IT support, why it has become critical for a superior personalized user experience and how organizations can begin incorporating this more cognitive strategy into their IT support organizations.
Tags : it support, internet of things, iot, cognitive strategy, digital transformation
     IBM APAC
By: FICO     Published Date: May 11, 2017
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
Tags : customer experience, credit, credit policies
     FICO
By: Teradata     Published Date: May 02, 2017
A Great Use of the Cloud: Recent trends in information management see companies shifting their focus to, or entertaining a notion for the first time of a cloud-based solution. In the past, the only clear choice for most organizations has been on-premises data—oftentimes using an appliance-based platform. However, the costs of scale are gnawing away at the notion that this remains the best approach for all or some of a company’s analytical needs. This paper, written by McKnight Consulting analysts William McKnight and Jake Dolezal, describes two organizations with mature enterprise data warehouse capabilities, that have pivoted components of their architecture to accommodate the cloud.
Tags : data projects, data volume, business data, cloud security, data storage, data management, cloud privacy, encryption
     Teradata
By: Dynatrace     Published Date: Apr 26, 2017
Digital business accounts for nearly a quarter of the world’s economy today, but many organizations still lack a complete view of the digital customer experience they’re delivering. That lack of clarity impedes business success. In this executive brief, MIT Technology Review describes how DPM can help bridge that gap.
Tags : customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
     Dynatrace
By: IBM     Published Date: Apr 20, 2017
Ninety-nine percent of the enterprise workforce currently uses mobile devices – smart phones and tablets – to perform their jobs today. Nearly 60 percent of security leaders describe their organizations as either partially or fully mobile, deriving enhanced productivity and other business benefits. Reflecting on the survey results provides the opportunity to take a broad view of enterprise mobility and realize how business transformation has begun. Nearly all enterprises now incorporate mobility in their work, and a majority now sees tangible business results from mobility. Organizations are seeing greater efficiencies and productivity from mobile workers.
Tags : mobile security, mobile device management, enterprise data, application security, information security, communication interception, business data
     IBM
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