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segmentation

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By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
Tags : digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior
     IBM
By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Tags : customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation, email marketing services/software, list management
     Act-On
By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
Tags : net atlantic, webinar, live event, email marketing
     Net Atlantic
By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
Tags : sales, cart recovery, online shopping, retail
     Bronto
By: SPSS     Published Date: Jun 30, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Tags : spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
     SPSS
By: SPSS     Published Date: Jun 30, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Tags : spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
     SPSS, Inc.
By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
     SPSS, Inc.
By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention
     Localytics
By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
Tags : data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
     SmartFocus
By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
Tags : data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
     SmartFocus
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
Tags : email marketing, webinar
     Net Atlantic
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
     Eloqua
By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation
     Oracle
By: Marketo     Published Date: Jul 13, 2015
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts.
Tags : lead nurturing, lead nurture, generating leads, management processes, workflow issues, marketing automation, crm, lead score
     Marketo
By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience
     Crownpeak
By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, crm solutions/software
     Act-On
By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
Tags : segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
     Omniture
By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
Tags : neolane, segmentation, romi, emarketing, branding, personalization, sms, email marketing services/software
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
Tags : neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
     Neolane, Inc.
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