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By: Cyveillance     Published Date: Apr 06, 2015
In this white paper, we examine notable trends and events in physical security from 2014 and assess what security professionals should expect in 2015. 2014 was truly an unpredictable year in the physical security and executive protection worlds, as large scale events targeted for disruption were executed relatively smoothly, while unforeseen developments in Ukraine and the Ebola outbreak caught many off guard. Looking ahead to 2015, we predict that local issues will continue to gain global importance, threat actors and activists will find new ways to utilize social media to spread their messages, and the lines between physical and digital threats will continue to converge. We also highlight ongoing developments in France, Mexico, Ukraine, and Germany.
Tags : information security threat, information security, protection, security breach, internet security, security
     Cyveillance
By: TD.Org     Published Date: Nov 06, 2017
Talent development leaders recognize that a key element in keeping learning relevant and engaging involves seizing opportunities to creatively embed social media in their organizations’ talent development portfolios. ATD’s Social Learning: Developing Talent Through Connection, Contribution, and Collaboration whitepaper reports on the use of social media for learning and the approaches that are driving organizational success. Download this whitepaper to better understand the strategies and practices talent development leaders are using to leverage social learning effectively.
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     TD.Org
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
Tags : white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads
     White Horse
By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
Tags : moreover, google, consumer, business information, social media, news, business intelligence, market research
     Moreover Technologies
By: Webroot     Published Date: Sep 18, 2013
This whitepaper discusses a major new threat vector — “phishing 2.0.” While many IT professionals have become less concerned with phishing as it seems these attacks only fool naive consumers, a new generation of sophisticated phishing attacks now target businesses. These phish evade traditional antivirus and antiphishing products. Using targeted information — often gathered from social media sites — they fool even security-savvy employees into divulging sensitive information or visiting websites that infect machines with dangerous malware. Learn more about: • Uncovering phishing emails and phishing websites in real time • Limiting the amount of personal information employees expose on social media sites • Leveraging the world’s largest cloud-based threat network
Tags : phishing, web threat, web security, malware, security
     Webroot
By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer, emerging marketing, business intelligence, market research
     SocialChorus
By: Mass Relevance     Published Date: Jun 12, 2014
See how USOC partnered with Spredfast (formerly Mass Relevance) to create a single, responsive social media hub for the Sochi 2014 Winter Olympic Games that combined onsite, online and mobile apps to engage fans and athletes throughout the games.
Tags : spredfast, mass relevance, responsive social media hub, social media strategy, sochi 2014 winter olympic games, mobile apps, fan and athlete engagement, responsiveness
     Mass Relevance
By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
Tags : truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
     TRUSTe
By: TRUSTe     Published Date: Dec 08, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites.
Tags : truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
     TRUSTe
By: IBM     Published Date: Jun 22, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware. Today’s attacks are often not random, but targeted for maximum financial gain and impact. Rogue individuals and groups are constantly innovating new ways to attack organizations’ most valuable assets. As a result, traditional methods of dealing with threats are no longer enough. Organizations need more threat intelligence than ever before in order to effectively protect themselves.
Tags : cyber security, global threat intelligence, malware prevention, cyber threat, protection
     IBM
By: IBM     Published Date: Jul 26, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware.
Tags : mobile devices, security, data protection, data loss, information security
     IBM
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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     SAS
By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing
     Spredfast, Inc.
By: Silk Road Technology     Published Date: Jul 30, 2014
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
Tags : silkroad, social media, legal risks, facebook, instagram, linkedin, pinterest, twitter
     Silk Road Technology
By: SAP     Published Date: Mar 29, 2011
Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture.
Tags : social media intelligence, social media channel, sap, sap business objects dashboard
     SAP
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research
     Radian6
By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
Tags : social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms, content management systems
     Oshyn, Inc
By: iCims     Published Date: Jan 17, 2013
Check out this free webinar recording on ways to simplify social recruiting through technology.
Tags : recruiting, social media, social recruiting, human resources, icims
     iCims
By: Epicor HCM     Published Date: Mar 24, 2011
Organizations that utilize blogs, wikis and social networking tools achieved an average year-over-year improvement in employee engagement of 18%, compared to just 1% for the organizations that did not.
Tags : employee engagement, socia media in hr
     Epicor HCM
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