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By: Oracle     Published Date: Jan 11, 2017
Cloud, mobile, social media, and big data were once considered intimidating new technologies by CFOs; today they are the cornerstone of any successful financial department. That’s the evolution of digitization. The role of the CFO is evolving to become more strategic and CFOs of established firms are taking notice that going digital creates value.
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     Oracle
By: Staples Business Advantage     Published Date: Sep 13, 2016
Personal devices on corporate networks. Social media in the office. Millennials in the workforce. Technology is changing fast in the workplace and corporate IT managers are working to support a wider variety of user segments without putting the organization at risk. Watch this on-demand webinar to hear two IT experts diagnose the impact of the latest technology trends in the workplace and provide useful advice on how to support new user segments securely.
Tags : it security, mobility, it user segments, technology trends, enterprise technology
     Staples Business Advantage
By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
Tags : instagram, social media, brand ambassador, micro-influencer
     Curalate
By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
Tags : adobe, stock, stock image, creative, design, branding
     Adobe
By: CareerBuilder     Published Date: Sep 07, 2010
Whether you've had an employee referral program for years, are only in the initial stages of building one, or have never had one at all, this e-book is full of tips and advice on making your program the best it can be.
Tags : careerbuilder, employee referral, recruiting, qualified, ebook, social networking, roi, training
     CareerBuilder
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
     StrongMail
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : strongmail, email, facebook, channel, social networking, crm solutions/software, customer experience/engagement, mobile marketing
     StrongMail
By: Lithium     Published Date: Sep 01, 2016
This white paper shows how Lithium Response can help improve your platform when it comes to proper customer care.
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     Lithium
By: Lithium     Published Date: Sep 01, 2016
This white paper displays how to properly execute great customer service on a social platform.
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     Lithium
By: Lithium     Published Date: Sep 01, 2016
This white paper shows how to socially improve your customer service.
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     Lithium
By: Lithium     Published Date: Oct 11, 2016
In this guidebook, created by our social customer service experts, we want to help you realize the full value of using Lithium for Twitter customer service.This value extends not only to happier customers who feel heard, understood, and valued by your brand, but to the value data and measurement provide your care agents, as well as the business as a whole.
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     Lithium
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
Tags : content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
     Uberflip
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Tags : cantaloupe, online video, social media, search, communication, facebook, twitter, seo
     Cantaloupe
By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
     PCRecruiter
By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
     PCRecruiter
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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     Cisco
By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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     Seamless Social
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
By: SAP     Published Date: Nov 17, 2016
SAP Jam is a cloud-based social software platform that transforms the way people work by bringing together people, data, and decision-making capabilities when and where workers need them. In this Forrester Total Economic Impact (TEI) study commissioned by SAP, learn about the potential return on investment you can realize by deploying SAP Jam.
Tags : sap, human resources, employee, sap jam, total economic impact
     SAP
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