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By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical.
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     Oracle PaaS/IaaS/Hardware
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
Tags : mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
Tags : generation z, communication, media, marketing, branding, customer engagement, digital engagement
     Monotype
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
     StrongMail
By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: OneUpWeb     Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: IBM     Published Date: Jun 22, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware. Today’s attacks are often not random, but targeted for maximum financial gain and impact. Rogue individuals and groups are constantly innovating new ways to attack organizations’ most valuable assets. As a result, traditional methods of dealing with threats are no longer enough. Organizations need more threat intelligence than ever before in order to effectively protect themselves.
Tags : cyber security, global threat intelligence, malware prevention, cyber threat, protection
     IBM
By: IBM     Published Date: Jul 26, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware.
Tags : mobile devices, security, data protection, data loss, information security
     IBM
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Tags : cantaloupe, online video, social media, search, communication, facebook, twitter, seo
     Cantaloupe
By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
     PCRecruiter
By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking
     PCRecruiter
By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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     SAS
By: CrowdCompass     Published Date: Jul 20, 2017
You know you need a mobile event app, but choosing the right one can sometimes be a tricky, painstaking process. Ranging from freemium/low-cost solutions to full capability, multi-event apps, determining what you need for your conferences, tradeshows, incentive events, meetings, and more is no easy task. Let us help. Download our free eBook: “Simple Questions for Success – The Definitive Guide to Selecting a Mobile App” and find the awesome event app of your, and your attendees, dreams.
Tags : mobile app, event app, easy planning, social media integration, social media, networking capabilities, mobile event app, return on investment
     CrowdCompass
By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : instagram, advertising, marketing, advertising tips, social media
     AdRoll
By: SAP     Published Date: Mar 09, 2017
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
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     SAP
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Hewlett Packard Enterprise     Published Date: Jul 12, 2016
Mobility, social media, analytics and the cloud are revolutionizing how data is accessed, used, and secured for small to midsize businesses. With data security threats are on the rise, keep your business running with Hewlett Packard Enterprise.
Tags : best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity
     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
With new technologies, new opportunities often emerge, especially in business. Download this asset to learn more about how social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Sponsored by: HPE and Intel®
Tags : best practices, opportunities, mobile device, customer engagement
     Hewlett Packard Enterprise
By: HPE     Published Date: Feb 11, 2015
Firms That Plan For Mobile, Cloud, Big Data, And The Impact Of Social Media Without First Taking Control Of Their Existing Application Portfolio Are Headed For Disaster.
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     HPE
By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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     InsideView
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