social media intelligence

Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.

With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.

As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.

A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.

How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??

"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""

Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.

To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.

An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.

Consumers now expect good customer service via social media…so Brandwatch analyzed 40 leading brands to see which brands were delivering the best social customer service.

For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.

In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.

How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.

In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.

Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.

Cyber threat intelligence is unquestionably a hot buzzword in the security industry these days. It is being used to seek venture capital and fund startups. It is being pitched to the enterprise market by providers and consultants. However, in this paper, we argue that the majority of what is being billed as “threat intelligence” isn’t. It’s data. From lists of bad IPs or application vulnerabilities to malware signatures, social media data or indicators of compromise (“IOCs”), none of these things are “intelligence.” They’re data. In this white paper, we define the difference between intelligence and data, and then illustrate the theoretical discussion in a concise case study in the tangible terms of a real-world practitioner and an actual event.

This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.

As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.

In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.

Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.

This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research

The fast food business is worth more than $200 billion. This report digs into social media conversations to discover who's winning the burger wars. Includes social media ratings for Burger King, McDonald's, KFC, and Taco Bell.

Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.

Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.

The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.