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By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing
     Spredfast, Inc.
By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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     CA Technologies
By: CA Technologies EMEA     Published Date: May 23, 2018
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data. This transformation is also amplifying competition. As analyst Mark Raskino notes, “As a consequence, all players rebuilt their strategies around the same time, and all have awakened to the power of digital business at the same time. Contention is therefore inevitable.” To find out more download this whitepaper today!
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 23, 2018
Oggi la tecnologia digitale è ovunque: cloud, mobility, social network e Internet of Things stanno cambiando il modo in cui tutti noi lavoriamo e ci divertiamo. Questo mondo digitale in rapida evoluzione sta anche rimodellando il rapporto tra le aziende e i clienti, che ora si aspettano dai propri brand preferiti un'esperienza utile e interattiva. Anche la sicurezza è motivo di preoccupazione. Azienda e clienti si scambiano un volume in continuo aumento di dati sensibili, aumentando i fattori di rischio.La trasformazione del mercato sta inoltre intensificando la concorrenza. Come osserva l'analista Mark Raskino, "Come conseguenza, tutti i contendenti hanno rielaborato le proprie strategie e si sono risvegliate alla potenza del business digitale nello stesso momento. Il conflitto è quindi inevitabile.
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     CA Technologies EMEA
By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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     Sprinklr
By: IBM     Published Date: Oct 02, 2015
The book covers the following topics and more: - Understand the changing relationship between IT and business — quicker delivery is required - Examine today’s complex applications — mobile, web, social meet middleware, packaged apps, databases, and mainframes. - Discover how to begin with service virtualization — build your business case. - Realize the benefits of service virtualization —enable earlier testing to eliminate surprises and reduce risk.
Tags : service virtualization, software quality, efficiency, testing processes, testing, mobile applications, web applications, middleware
     IBM
By: Jive Software     Published Date: Oct 08, 2009
Learn best-practices for implementing a social software strategy, as leaders from Nike, Cisco, and Forrester share advice and anecdotes in a Social Business Software Roundtable discussion.
Tags : cisco, jive, social software strategy, social media tools, online communities, internal social network, social business software, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn how the Air Force Medical Service connects 20,000 Department of Defense medical personnel on a highly-secure online community -- in hospitals, in remote stations, and on the battlefield.
Tags : highly-secure online community, social business software, jive, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 08, 2009
Learn how T-Mobile's business sales team leverages an employee collaboration network to close deals faster.
Tags : jive, social business, business sales, employee collaboration network, feedback from sales teams, social media marketing
     Jive Software
By: Jive Software     Published Date: Oct 12, 2009
Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community. Listen to this webcast recording to get strategies and advice for your own social media initiatives.
Tags : social business software, social media, online community, customer loyalty, jive, social media marketing
     Jive Software
By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
Tags : jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness
     Jive Software
By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Tags : facebook, marketing, social media, social media marketing, web analytics, business marketing, interactive marketing, customer experience/engagement
     Facebook
By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
Tags : social media, marketing, platforms, digital marketing, marketing solutions, analytics, internet marketing
     Adobe
By: CDW     Published Date: Jul 11, 2013
In government, Big Data presents both a challenge and an opportunity that will grow over time.
Tags : cdw, big data, electronic records, cloud, cloud services, social networks, smart sensors, business intelligence
     CDW
By: CDW     Published Date: Jul 11, 2013
Using IBM Social Media Analytics to Improve Your Business
Tags : cdw, cdw blog, ibm social media, social media analytics, sma, social media
     CDW
By: Concur     Published Date: Apr 17, 2013
This report explores how organizations can leverage technologies driven by cloud computing and mobile apps, and the benefits gained from integrating travel and expense management solutions with Customer Relationship Management (CRM) solutions.
Tags : cloud computing, mobile, social enterprise, crm, expense management, expense management integration, mobile for business
     Concur
By: Concur     Published Date: Apr 17, 2013
We’ve come a long way from DOS prompts and paper tickets. A new generation of business travelers is out on the road and embracing a new chapter in history. The Social Era has both transformed the way we do business, and the way we do business travel.
Tags : business travel, corporate travel, mobile travel, travel management, social enterprise, cloud travel
     Concur
By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
Tags : leading brands, crimson hexagon, social media, strategic decisions, social media, email marketing, emerging marketing, internet marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
Tags : webinar, landscape, social media, crimson hexagon, social media analysis, business case, emerging marketing, advertising agencies
     Crimson Hexagon
By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
Tags : sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence
     Advizex
By: BMC Software     Published Date: Oct 23, 2014
Rapid shifts in the ways that technology and information are consumed and delivered— through cloud computing, big data, social networking, and smart devices—are transforming how companies compete. IT is at the center of the fray, working with business leaders to develop and execute a digital transformation strategy that capitalizes on these major new technologies. In order to lead this transformation, IT executives must focus on three areas: collaborating with business leaders to build a strategic vision, modernizing technology infrastructure, and rebuilding IT organizations to execute against new digital business goals.
Tags : saas, cloud, itsm, integrating itsm, itsm integration, saas integration
     BMC Software
By: eZuce     Published Date: Aug 15, 2013
Want to enable employees to communicate and collaborate socially on a secure internal network? Gain control of BYOD? Eliminate your aging PBX and replace it with a modern, software-only cloud solution? This exclusive research study from internationally renowned Wainhouse has identified the top barriers for UC projects: high costs and slow implementation, leading to high Total Cost of Ownership (TCO). But there are ways to easily overcome both these barriers and ensure UC success. Download the paper today and learn more about how to use UC to drive business business results for your organization.
Tags : tco, total cost of ownership, unified communications, virtualization, cloud communications, communication and collaboration, social collaboration, it costs
     eZuce
By: LogMeIn Rescue     Published Date: Oct 21, 2013
Customer service has evolved from a reactive activity viewed largely as a cost center-based tactical necessity, to a proactive management task that can in many ways set a company apart from the competition. At the same time, the channels by which customers receive support are growing and fragmenting very rapidly. The telephone is still the primary mode of support, but is steadily declining as text, social media, chat, knowledge bases, email and online communities provide new avenues for customers to get the help they need. Some organizations are embracing this evolution by implementing technologies that enable them to interact with customers regardless of the channel or the device they’re using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals.
Tags : logmein, infoworld, customer service, customer support, support, support strategy, social media, mobile support
     LogMeIn Rescue
By: HP     Published Date: Oct 29, 2014
Tired of dealing with ID10T errors? Wouldn't life be easier if you reduced the number of ID10T errors and focused more on the critical issues? HP Service Anywhere seamlessly connects service quality, customer satisfaction and staff efficiency through its easy-to-use social collaborative capabilities. The only service desk with embedded Big Data technology, HP Service Anywhere delivers connected intelligence to IT and business users to support proactive problem solving and actionable analytics.
Tags : itsm, itil, saas help desk, itil service desk, itil service management, itil change management, itil problem management, hp service anywhere
     HP
By: Gigya     Published Date: Jun 08, 2015
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than just a means to faster registration, and as a key for gaining access to rich, permission-based identity data that drives relevant user experiences. You’ll learn: About the state of social login and latest trends What benefits social login provides for users What value social login can bring to your business Best practices when implementing social login Case studies from leading brands that are using social login
Tags : social login, user experience, faster registration, social login benefits, best practices
     Gigya
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