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By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : social, roi, adobe, b2b, marketing, marketer, impact, measurement
     Adobe
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Microsoft Office 365     Published Date: Dec 11, 2017
The cloud isn’t just for large companies with thousand of employees. In fact, some of the richest and most thrilling transformations can be seen in the mom and pop stores, the virtual start-ups. In most cases, it starts with that “moment of truth”-- a realization that something can be done better. The “Moments of Truth” e-Book details four businesses that had an insight, and turned to the cloud for answers. You’ll read about: A Nashville fried chicken company is changing lives through the power of smart technology and transformative employment A virtual social media management business is truly living “the future of work” A content-focused startup is setting a whole new standard for podcasts A digital products studio is building a real community for its employees
Tags : 
     Microsoft Office 365
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: Jive     Published Date: Apr 20, 2010
Learn how VMware used Jive's Social Business Software to earn additional revenue and reduce event management costs. Download this free white paper from Jive Software now!
Tags : jive software, social platform, social media, vmware, virtualization, vmware, customer satisfaction, social media marketing
     Jive
By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how Social Business Software can help build your online community.
Tags : engagement, jive software, social platform, social media, lead management, lead nurturing, social networking, business software
     Jive
By: Jive     Published Date: Apr 20, 2010
Download this free white paper from Jive Software to learn how NetApp built a wildly successful social community for their customers using Social Business Software.
Tags : jive software, netapp, connected brand, social community, social business software, storage, data management, global branding
     Jive
By: IBM     Published Date: Sep 30, 2013
This white paper covers how marketing, sales, customer service, product management and HR can monetize social media using business analytics with our social business platform.
Tags : ibm, ibm solutions, ibm cognos, ibm spss, social media analytics, ibm connections, ibm business analytics, social business analytics
     IBM
By: IBM     Published Date: Sep 30, 2013
See how patterns reveal the ways organizations can better serve their customers, speed new revenue gains and reduce the expense of the product and service development process.
Tags : ibm, ibm social business software, ibm social platform, social business, customer insights, social business patterns, customer service, computing
     IBM
By: IBM     Published Date: Sep 30, 2013
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
Tags : ibm, ibm global business services, social media, social business
     IBM
By: IBM     Published Date: Sep 30, 2013
Insurers are discovering the power of conjoining advanced technologies for collaboration, social media and mobile with business processes. The result is social business, which embeds advanced technology tools, media and practices into the ongoing activities of the organization. Social business reaches across the enterprise and then extends to customers and partners. Read this white paper to learn more.
Tags : ibm, social business, insurance, social media, media technology, it platforms, customer service
     IBM
By: IBM     Published Date: Sep 30, 2013
The Smarter Workforce Accelerator uses a structured model that helps you understand your current capabilities and those that you need to develop to achieve your Smarter Workforce objectives. The assessment focuses on your current environment and capabilities such as scouting talent, recruiting talent, leadership development, and your work culture and methods. Each capability is assessed using an objective framework that defines the characteristics of an organization at each level. This approach helps you understand: • Your current and desired capability levels • Your organization’s relative maturity compared with the competition and leading practice • Business opportunities and priorities resulting from the capability gaps
Tags : ibm, ibm smarter workforce accelerator, workforce management, social business, technology, smarter workforce, recruiting, staffing
     IBM
By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
Tags : corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce
     IBM
By: IBM     Published Date: Sep 30, 2013
Using social technologies, organizations can develop a workforce development program where employees can develop skills on the job by collaborating with experts and sharing tacit knowledge. This white paper shows how organizations that develop a social learning program can improve employee engagement, reduce attrition and decrease the amount of time employees waste searching for expertise and information.
Tags : workforce, workforce management, social business, social learning environment, social learning, social technologies, skills development, employee retention
     IBM
By: IBM     Published Date: Jan 10, 2014
IBM Employee Experience Suite helps simplify employee web experiences by delivering engaging, socially-infused solutions to enable effective collaboration.
Tags : ibm, ibm employee experience suite, social business, collaboration, intranet
     IBM
By: IBM     Published Date: Jan 10, 2014
This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
Tags : social business, ibm connections, workforce, talent, social software, knowledge management, productivity, ibm
     IBM
By: IBM     Published Date: Jan 10, 2014
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
Tags : social media, b2b, global economy, smarter workforce, talent, talent analytics, human capital, learning organization
     IBM
By: IBM     Published Date: Jan 10, 2014
Building an effective sales team starts with hiring the best talent and then making them productive as quickly as possible.
Tags : social collaboration, social networking, social business, communication, social media, mobile, bid data, cloud
     IBM
By: White Horse     Published Date: Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
Tags : brand marketing, brand research, social media monitoring, crisis management, social marketing, brand management, social media marketing
     White Horse
By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
Tags : white horse, b2b, redesign, rfps, b3b, scope, purpose, template
     White Horse
By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance
     Bazaarvoice
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