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By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
     Brandwatch
By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring
     Brandwatch
By: IBM     Published Date: May 18, 2015
To stay relevant and competitive in business today, companies must respond and interact with their customers in ways that were simply inconceivable a decade ago. Mobile, social and cloud are enabling businesses to better engage with customers, but these technologies put new pressures on businesses.
Tags : cloud applications, mobility, application integration, customer feedback, software defined environments, automate manual process, improving productivity, collaboration
     IBM
By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
Tags : instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media
     AdRoll
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: IBM     Published Date: May 30, 2008
In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships across borders. This IBM white paper looks at how organizations can achieve tangible business benefits through embracing these technologies.
Tags : ibm, collaboration, ibm ep, ep campaign, ibm
     IBM
By: IBM     Published Date: Sep 18, 2008
Powering your IT hardware often costs more than double the price of the actual machine. While this fact alone motivates businesses to build more energy efficient data centers, IBM's Project Big Green details the additional operational and social benefits for businesses. Read more on IBM's holistic approach to reducing your IT energy use to save you money.
Tags : ibm, network management, networking, green, green computing, green datacenter, green data center, data center
     IBM
By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
Tags : collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing
     ProjectLocker
By: SAP     Published Date: Mar 29, 2011
Wondering how you can use social media channels to join the conversation with your customers? Find out how software solutions can help you capture and analyze massive amounts of social media data and prepare individualized responses while integrating with your business software through a unified IT architecture.
Tags : social media intelligence, social media channel, sap, sap business objects dashboard
     SAP
By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Tags : social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
     BatchBlue Software
By: MediaVantage     Published Date: Sep 10, 2010
Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.
Tags : mediavantage, social media, monitoring, public relations, strategy, investor relations, interactive/pr agencies, interactive marketing
     MediaVantage
By: Webroot UK     Published Date: Aug 07, 2013
Mobility is one of the driving factors for all business and IT initiatives. IDC has characterized it as one of the four pillars of computing’s next dominant platform, along with social media, Big Data and cloud services. Mobility has the potential to dramatically enhance business agility, improve employee productivity and enable major shifts in the way individuals and businesses approach work.
Tags : mobile, security, small business, midsize business, improve employee productivity, business agility
     Webroot UK
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
Tags : social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
     Manifesto
By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
     Radian6
By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
     Webtrends
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Tags : janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
     Janrain
By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : social media, omobono, b2b digital marketing, business, social media marketing
     Omobono
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