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By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Tags : social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
     BatchBlue Software
By: MediaVantage     Published Date: Sep 10, 2010
Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.
Tags : mediavantage, social media, monitoring, public relations, strategy, investor relations, interactive/pr agencies, interactive marketing
     MediaVantage
By: Webroot UK     Published Date: Aug 07, 2013
Mobility is one of the driving factors for all business and IT initiatives. IDC has characterized it as one of the four pillars of computing’s next dominant platform, along with social media, Big Data and cloud services. Mobility has the potential to dramatically enhance business agility, improve employee productivity and enable major shifts in the way individuals and businesses approach work.
Tags : mobile, security, small business, midsize business, improve employee productivity, business agility
     Webroot UK
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
Tags : social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
     Manifesto
By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
     Radian6
By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
     Webtrends
By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
Tags : social media, business, social network, marketing, twitter, facebook, linkedin, branding
     Berry Network, Inc.
By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Tags : janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
     Janrain
By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : social media, omobono, b2b digital marketing, business, social media marketing
     Omobono
By: Jason Swenk     Published Date: May 02, 2011
This paper briefly defines social CRM, explains its value and sets forth some best practices and common pitfalls to avoid. Finally, a case study is presented as a best practices example of social CRM strategy
Tags : social crm, technology platform, workflow, business intelligence, collaborative communities
     Jason Swenk
By: Verio     Published Date: May 04, 2011
Download this guide for videos and demonstrations that show how to integrate social media into your business strategy.
Tags : verio, website, social media, integrate social media, facebook, twitter, linkedin
     Verio
By: Central Desktop     Published Date: Aug 05, 2011
Central Desktop is the ideal collaboration software for technology companies looking for a secure, powerful solution that will reduce costs, enhance team collaboration and improve project management. It helps IT directors and teams keep documentation up-to-date, share files, manage versions, and keep internal business units from using unapproved, non secure services for sharing documents online and internally. >>>Register to learn more
Tags : social collaboration, online collaboration, collaboration software, team collaboration, sharepoint alternative, project collaboration, online team collaboration, online project management
     Central Desktop
By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
Tags : spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
Tags : spredfast, social business, social media, social marketing, brand awareness, thought leadership, e-commerce solutions
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 07, 2013
The Social Business Textbook Companion for Smart Social Marketers.
Tags : spredfast, social media, social marketing, smart social marketers, social media management
     Spredfast, Inc.
By: IBM     Published Date: Jan 07, 2013
Download this whitepaper to deepen your customer relationships, drive operational effectiveness and optimize your workforce.
Tags : 
     IBM
By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
Tags : customer experience management, social media data, web trends and analytics, social media, social media marketing
     Adobe
By: Jive Software     Published Date: Mar 11, 2013
A new study crunches the numbers and reveals the hard-dollar impact of using Jive -- For companies considering social collaboration technology but looking for proof of hard ROI and payback, a major new study offers compelling evidence.
Tags : social business, collaboration, community management, social enterprise, social software
     Jive Software
By: Jive Software     Published Date: Mar 11, 2013
3 secrets behind aligning employees to company strategy -- Download this white paper to learn 3 ways to align and engage employees with social software.
Tags : social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration
     Jive Software
By: Jive Software     Published Date: Mar 11, 2013
How the latest social business solutions can help you get new hires selling more, faster -- Read this white paper to learn how you can help new hires get into the field with up to date information and with the right resources at their finger tips.
Tags : sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business
     Jive Software
By: Jive Software     Published Date: Mar 11, 2013
There's a better way to manage deals -- For a sales organization, email and CRMs don't enable precise teamwork. Read this white paper to learn how social business tools bring critical deal management capabilities.
Tags : sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, crm & customer care
     Jive Software
By: Jive Software     Published Date: Mar 11, 2013
Traditional content centric systems and other conventional tools don't provide rich interaction. That requires a very different set of capabilities that only new generation tools can offer. Learn 4 ways that social tools an turn your reps into stars
Tags : sales execution, sales effectiveness, social technology, sales tools, sales enablement, social business, crm & customer care
     Jive Software
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