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By: Teradata     Published Date: Feb 26, 2013
Data is now available, often in endless amounts, from many rich sources. This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.
Tags : gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media, mobile devices, marketing research
     Teradata
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Tags : socialchorus, employee engagement, job applications, employee advocates, social media, social media marketing, employee advocacy, advocate marketing programs
     SocialChorus
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
Tags : spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
Tags : spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
Tags : spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
Tags : spredfast, social media, sponsorship, content, social integration, emerging marketing, internet marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
Tags : spredfast, social, social integration, paid media, owned media, earned media, social media, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations
     Spredfast, Inc.
By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
Tags : enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
     Equinix
By: Revel Systems     Published Date: Jul 22, 2015
In many ways, social media and restaurants go hand-in-hand – consumers enjoy social media, consumers enjoy going to restaurants. As eating is a social event, it makes sense to use a social outlet to promote or enhance another social activity. An overwhelming amount of social media posts/tweets are about the everyday activity that is called eating. People love to show what they are eating in photos and descriptions and, more importantly to restaurants, where they got it. Some go so far as to post literally everything they eat in a given day. While potentially annoying to some, it creates a vast opportunity for operators to increase their visibility.
Tags : ipad pos, restaurants pos, social media for restaurants
     Revel Systems
By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
Tags : generation z, communication, media, marketing, branding, customer engagement, digital engagement
     Monotype
By: Adobe     Published Date: Mar 02, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
Tags : adobe, stock, image, customer experience, social media, creative production, enterprise
     Adobe
By: HP Inc.     Published Date: Feb 14, 2019
With a couple of swipes, a like and a share, what’s in today is gone tomorrow. Graphic design trends are changing rapidly, based on a fastspreading global pop culture that determines what’s hot, and what’s not, almost instantly. In such a connected world, keeping pace with the right look and feel is essential. While a picture was once worth a thousand words, it’s now worth much more. If you don’t want your audience to bounce, basic is not enough. By creating unique printed and digital assets that engage consumers and drive social media posts (and a whole lot of likes and shares), brands can leverage the “Instagram effect” to attract customers. Start with these trends, and keep reinventing!
Tags : 
     HP Inc.
By: CA Technologies EMEA     Published Date: May 24, 2018
Die Welt ist heute digital – Cloud, Mobilität, Social Media und das Internet of Things verändern Arbeit und Freizeit für jeden. Diese sich schnell weiterentwickelnde digitale Welt definiert auch die Beziehung zwischen Ihrem Unternehmen und Ihren Kunden neu. Die Kunden erwarten von ihren bevorzugten Marken heute eine komfortable, interaktive User Experience. Auch die Security ist ein wichtiges Anliegen. Die Risiken wachsen, da Unternehmen und Kunden immer mehr vertrauliche Daten austauschen.Diese Transformation verstärkt auch den Wettbewerb. In den Worten des Analysten Mark Raskino: „Daher revidierten alle Akteure ihre Strategien ungefähr gleichzeitig, und allen wurde die Macht der digitalen Wirtschaft etwa zur gleichen Zeit bewusst. Konkurrenz ist also unvermeidlich.“
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     CA Technologies EMEA
By: Reputation.com     Published Date: Jun 29, 2018
The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.
Tags : 
     Reputation.com
By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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     Sprinklr
By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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     Sprinklr
By: Sprinklr     Published Date: Mar 13, 2018
"It’s more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Today’s brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
Tags : 
     Sprinklr
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