RSS feed Get our RSS feed

News by Topic

social media marketing

Results 176 - 200 of 372Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
Tags : brand experience, social marketing, social networking, social media, digital branding
     IBM
By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
Tags : oracle, social media, facebook, emerging marketing, social commerce, digital media, interactive marketing, market research
     Oracle
By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
Tags : mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
     Ethofy
By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness
     SocialChorus
By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
Tags : socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program
     SocialChorus
By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
Tags : socialchorus, employee advocacy, employee advocacy program, social media marketing, social media, branding, content promotions, customer engagement
     SocialChorus
By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
Tags : marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
     Oracle
By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
Tags : marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy, social media, marketing software
     Oracle
By: Oracle     Published Date: Apr 22, 2014
A detailed explanation of the benefits of using social recruiting and a guide to creating an effective strategy.
Tags : social recruitment, media, social media marketing, social technology, social reach, social vendors
     Oracle
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
Tags : oracle, srm, social media, social data, digital marketing
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: May 02, 2014
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
Tags : oracle, oracle srm, social media marketing, social channels, brand awareness, emerging marketing, social media, internet marketing
     Oracle Social Cloud
By: Mass Relevance     Published Date: May 08, 2014
Learn about how your audience interacts with social media and why it is becoming one of the best ways to help brand your organization and engage with your customers.
Tags : spredfast, mass relevance, social media, integrating marketing, emerging marketing
     Mass Relevance
By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process of creating an inbound website with SEO & social strategies
Tags : ektron, seo, social media, roi, website, marketing strategy, website development, emerging marketing
     Ektron
By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Tags : social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
     Brandwatch
By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: Falcon Social     Published Date: Oct 30, 2015
Du willst eine Strategie entwickeln, die Engagement fördert und deine Marke in den sozialen Medien aufbaut? Dieses Handbuch unterstützt dich dabei, eine Strategie zu erstellen, die den gesamten Lebenszyklus deiner Inhalte abdeckt – von der Planung und Ideensuche bis hin zur Erfolgsmessung und Optimierung. Lade das Handbuch jetzt herunter.
Tags : social media tool, social media management tool, social media verwaltung, social media software, social media marketing, social media campaigns, content marketing, social media content
     Falcon Social
By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
Tags : banking, finance, customer engagement, analytics, insights, segmentation, small business
     IBM
By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
Tags : marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content
     Sysomos
By: GFI Software     Published Date: Feb 24, 2012
Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their marketing and communications strategies. Unsurprisingly, the popularity of this new media has also created an influx of social-specific malware. Read to find out more about this trend.
Tags : gfi software, technology, security, malware, social media, smb, internet security, identity security
     GFI Software
By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
Tags : social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
     Gleanster
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
     Sysomos
By: Genius Inc     Published Date: Apr 28, 2010
This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing
Tags : genius, webinar, social marketing, social media, networking, response, engagement, sales
     Genius Inc
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics