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By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
Tags : socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools
     Oracle
By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
     Curalate
By: Spredfast     Published Date: Aug 24, 2018
Learn more about how Live Nation used Spredfast to bridge social gaps by creating an environment of seamless collaboration between the central and local marketers.
Tags : social media manager, social media management tools, social media tools, social media agency, social media management company, social media marketing companies, best social media management tools, social media marketing agency
     Spredfast
By: Hubspot     Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
Tags : facebook, facebook presence, hubspot, facebook persona, facebook marketing, social media marketing, inbound marketing
     Hubspot
By: Main Street Hub     Published Date: May 06, 2016
Learn best practices to engage with current and potential customers on your Facebook business page!
Tags : local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
     Main Street Hub
By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
Tags : user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
     Sprinklr
By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
     Brightcove
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
     MoreVisibility
By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
Tags : marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content
     Sysomos
By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
Tags : goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook
     Citrix Online
By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
     Curalate
By: Main Street Hub     Published Date: May 06, 2016
This essential guide contains everything you need to know about using Twitter for your business. Learn how to attract new customers, continue conversations with existing customers, and keep them coming back!
Tags : local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
     Main Street Hub
By: Simply Measured     Published Date: Feb 10, 2014
Want to learn how your brand can use social media contests to drive awareness and engagement on each of the major social networks?
Tags : simply measured, social media, marketing, social media contests
     Simply Measured
By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : social media, account spoofing, brand hijacking, digital marketing, social media marketing, brand protection, brand impersonators, customer experience/engagement
     MarkMonitor®
By: Plantronics     Published Date: Sep 27, 2013
We have all heard so much about the importance of social media, but it can be hard to know where to begin using these tools for your business. This guide cuts through the hype and shows you concrete uses of social media for your business.
Tags : social media, facebook, twitter, customer relationship management, youtube, linkedin, marketing, brand awareness
     Plantronics
By: Silverpop     Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, shopping cart, e-commerce
     Silverpop
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation
     HubSpot, Inc.
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence
     IBM
By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
Tags : social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
     Brandwatch
By: iLinc     Published Date: Dec 28, 2009
A webinar is more than just an isolated event. As any session organizer knows, much of the work (and worry) lies in sending invitations, collecting registrations, emailing reminders, recording, and distributing follow-up communications. iLinc for Webinars puts you in control of the entire process, dramatically reducing effort as well as errors.
Tags : ilinc, webinar, social networks, media, webinars, marketing impressions, video conferencing, web conferencing
     iLinc
By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
Tags : social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media
     Spredfast
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