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social media marketing

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By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunitesóand each one is very different. Thatís why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youíll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Letís start building!
Tags : spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
     Spredfast, Inc.
By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : social media, actioncoach, social marketing campaign, social marketing best practices
     ActionCOACH
By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesnít have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand marketing, social media, social media marketing
     Bazaarvoice
By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, weíve put together this eBook to show you the ropes.
Tags : social media, marketing, hashtag, strategy, guide, social media marketing
     Act-On
By: DIR Incorporated     Published Date: Jan 13, 2011
Many companies have a goal of creating messages with "viral" appeal and content. The value of viral sharing is that a message is broadcast and passed along from one person to the next to a rapidly growing audience. This is in
Tags : viral marketing, social media, online marketing, interactive marketing, dir incorporated
     DIR Incorporated
By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
Tags : morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics, interactive marketing, market research
     MoreVisibility
By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
Tags : social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
     Gleanster
By: Janrain     Published Date: Feb 28, 2011
Proven social media strategies to make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
Tags : janrain, social media, social login, carri bugbee, social media integration, social strategy, social sharing, share button
     Janrain
By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
Tags : unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
     Unica
By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, interactive marketing, business intelligence
     Silverpop
By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
Tags : oracle, social media, facebook, emerging marketing, social commerce, digital media, interactive marketing, market research
     Oracle
By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Oracle     Published Date: Feb 28, 2014
Discover the 8 steps to help clearly make decisions about your social media mix and online communications strategy.
Tags : social media, social media marketing, social technology, social reach, social vendors
     Oracle
By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, interactive marketing, market research
     Silverpop
By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brandís market success.
Tags : crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring
     Crimson Hexagon
By: uberVU via HootSuite     Published Date: Jan 17, 2014
Todayís B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : social media, social media management, enterprise, hootsuite, social selling, sales, marketing
     uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Apr 15, 2014
Todayís B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
Tags : social media, social media management, enterprise, hootsuite, social selling, sales, marketing
     uberVU via HootSuite
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, itís time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
Tags : marketing, social media, emerging marketing, internet marketing, digital marketing, interactive marketing, web analytics, business intelligence
     Facebook
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
     Quantcast
By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customersí trust and build on its unexpected success.
Tags : customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
     Appcito
By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
Tags : local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing
     Main Street Hub
By: Act-On     Published Date: Jan 08, 2015
Itís all about the leads. Itís true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But thatís not always an easy task. So how do todayís marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
Tags : white horse, b2b, redesign, rfps, b3b, scope, purpose, template
     White Horse
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