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social media strategy

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By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
     Oracle
By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
Tags : marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
     Oracle
By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
     Trapit
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