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By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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     Oracle Marketing Cloud
By: Spectrum Enterprise     Published Date: Oct 05, 2017
Most businesses have experienced an IT or technology outage in the past five years. Outages and disruptions result in business and IT challenges. Business continuity and disaster recovery (BCDR) plans ensure a company's ability to continue business uninterrupted and survive unforeseen disruptions. By adopting network diversity, IT pros expect to experience a variety of business and IT benefits, including protection against unexpected disruptions. Check out this easy-to-absorb infographic, based on Forrester survey data, to learn how your peers view the importance and structure of BCDR strategies.
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     Spectrum Enterprise
By: Reputation.com     Published Date: Oct 02, 2017
The new year is underway, but your organization’s online reputation precedes you. It’s time to take a look at what’s influencing public perception to prepare for the year ahead. In this report, we examine four key trends guiding the direction of Online Reputation Management strategies in 2017, and provide recommendations for capitalizing on those trends moving forward.
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     Reputation.com
By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
"The Harvard Business Review recently surveyed 600+ executives from the world's biggest companies to uncover their customer experience strategies. The survey reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. "
Tags : customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
     Sprinklr
By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media
     Sprinklr
By: CyberSource     Published Date: Sep 28, 2017
Our latest report examines the trends and challenges facing fraud managers today and provides the strategies to address them. Learn how your peers are faring, and see how you compare to them.
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     CyberSource
By: Glint     Published Date: Sep 27, 2017
It’s one thing to execute an employee engagement survey, but another altogether to make engagement survey data actionable, to help forecast retention, productivity, and even workplace safety for blue collar workers. The Employee Engagement Barometer offers insights, tips and checklists to help shift your survey strategy from measurement of a past point in time to a forecast of the near future.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: CyberSource     Published Date: Sep 26, 2017
Our latest report examines the trends and challenges facing fraud managers today and provides the strategies to address them. Learn how your peers are faring, and see how you compare to them.
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     CyberSource
By: AppDynamics     Published Date: Sep 25, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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     AppDynamics
By: AppDynamics     Published Date: Sep 25, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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     AppDynamics
By: Hewlett Packard Enterprise     Published Date: Sep 25, 2017
IT organizations today must work in an “and” world, rather than an “or” world to meet the demands of their users. In an “and” world, IT architectures and strategies leverage an ever-broadening variety of tools while still supporting and propelling a single strategy.
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     Hewlett Packard Enterprise
By: AppDynamics     Published Date: Sep 21, 2017
IDC’s research shows enterprises around the world are using multicloud strategies to optimize the performance of modern and existing legacy applications running on-premises, in public cloud services, and on legacy systems. In the early days of enterprise cloud adoption, many organizations focused their cloud strategies on enabling net-new cloud-native applications written to take advantage of dynamic cloud infrastructure and pay-as-you-go consumption-based cost models. Early success with these implementations is convincing more and more enterprises to expand their cloud footprint and to migrate existing applications to cloud in order to enhance end-user experiences, optimize cloud resource utilization and costs, and create a more flexible and agile business environment.
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     AppDynamics
By: Glint     Published Date: Sep 20, 2017
When building an employee engagement survey, one question outweighs all others: How can the results be made as actionable as possible? This white paper explores new approaches being leveraged by enterprises today.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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     The Starr Conspiracy
By: Glint     Published Date: Sep 19, 2017
When building an employee engagement survey, one question outweighs all others: How can the results be made as actionable as possible? This white paper explores new approaches being leveraged by enterprises today.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
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     Adobe
By: Akamai Technologies     Published Date: Sep 11, 2017
Malicious botnets present multiple challenges to enterprises — some threaten security, and others merely impact performance or web analytics. A growing concern in the bot environment is the practice of credential stuffing, which capitalizes on both a bot’s ability to automate repeat attempts and the growing number of online accounts held by a single user. As bot technologies have evolved, so have their methods of evading detection. This report explains how the credential stuffing exploit challenges typical bot management strategies, and calls for a more comprehensive approach.
Tags : web analytics, frost & sullivan, bot management, botnet
     Akamai Technologies
By: Zebra Technologies     Published Date: Sep 07, 2017
Founded in 1898, the department store chain The Bon-Ton Stores has a long history of innovation. One of the largest regional department store operators in the United States, the retailer is constantly implementing new strategies and technologies to improve customer service in all of its sales channels – beginning with enhancing the customer’s experience on the sales floor.
Tags : inventory management, staff communication, guest safety, guest security, mobile ordering, payment solutions, loyalty/membership/rewards, access card printers
     Zebra Technologies
By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
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     Oracle Commerce Cloud
By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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     Entelo
By: VMware     Published Date: Sep 06, 2017
"VMware was named a leader again in the IDC MarketScape: Worldwide Virtual Client Computing Software 2016 Vendor Assessment. According to the IDC MarketScape report, “It would appear that the commitment made in 2013 (by VMware) is resulting in solid gains and the strategies that were employed have been effective. These elements, along with reference interviews, provide VMware with a solid rating in the IDC MarketScape. As a result, IDC has placed VMware in the Leaders category in this IDC MarketScape. VMware's position reflects the company's market position and commitment to providing resources to expand its VCC product portfolio as well as supporting software and hardware solutions.” Download a free excerpt of the IDC MarketScape: Worldwide Client Computing Software 2016 Vendor Assessment, available from VMware."
Tags : vmware, idc marketspace
     VMware
By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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     Adobe
By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nation’s largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. It’s expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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     CrowdTwist
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