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By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data optimization, audience engagement, business strategies, customer engagement, business potential
     Akamai Technologies
By: Staples     Published Date: May 02, 2017
Dealing with the office bully is not as easy as dealing with a playground bully, but here are some strategies to help navigate being pushed into doing jobs that are not your responsibility, taking on too much, or simply being treated disrespectfully. Get this article to learn: How to identify bullying in the workplace Ways to control and mitigate disrespectful interactions Learn when to document, discuss, & elevate your concerns Everyone has the right to a respectful and positive working environment. Maybe someone should tell the office bully that.
Tags : office bully, positive work environment, safe workspace, office conflicts, office manager, administrative assistant
     Staples
By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
Tags : cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
     Teradata
By: QTS Data Centers     Published Date: May 01, 2017
In every industry, IT professionals are watching their roles and objectives evolve rapidly. The world is now digital and data is at the core of how enterprises, governments and individuals manage their core functions. Now, more than ever, CIOs and CTOs are challenged to build sustainable IT strategies against a constantly changing backdrop. Enterprises are quickly realizing that the resources required are exceeding their in-house capabilities. So, who are they trusting with these most valued assets? Data center providers. Learn how IT strategies are evolving and the role data centers play in those strategies.
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     QTS Data Centers
By: IBM     Published Date: May 01, 2017
If you function like most IT organizations, you've spent the past few years relying on mobile device management (MDM), enterprise mobility management (EMM) and client management tools to get the most out of your enterprise endpoints while limiting the onset of threats you may encounter. In peeling back the onion, you'll find little difference between these conventional tools and strategies in comparison to those that Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs) have employed since the dawn of the modern computing era. Their use has simply become more: Time consuming, with IT trudging through mountains of endpoint data; Inefficient, with limited resources and limitless issues to sort through for opportunities and threats; and Costly, with point solution investments required to address gaps in OS support across available tools. Download this whitepaper to learn how to take advantage of the insights afforded by big data and analytics thereby usher i
Tags : ibm, endpoint management, mobile device management, enterprise mobility, os support, it organizations
     IBM
By: IBM     Published Date: May 01, 2017
In October 2016, IBM commissioned Forrester Consulting to evaluate the means by which enterprises are managing and securing various endpoint form factors today and how strategies will change over the next three years. In conducting an in-depth survey of 556 IT and security leaders in the US, the UK, Germany, India, and Australia, Forrester found that while enterprises have a decentralized approach to managing and securing smartphones, tablets, laptops, and IoT today, they will move to a more consolidated and cognitive approach by 2020. Download report to learn more.
Tags : ibm, consulting, it security, smartphones, tablets, laptops, enterprise management
     IBM
By: Lenovo and Intel®     Published Date: Apr 28, 2017
Teachers face ever-increasing pressure over the integration of technology into both daily classroom management and long-term instructional strategies. Add to these demands the increasing complexity of digital learning environments. Luckily, the right technology can go a long way toward the goal of meeting diverse needs with simplicity, helping empower teachers. Download this guide to learn more.
Tags : lenovo, digital classroom, classroom technology, diverse needs, classroom management, education
     Lenovo and Intel®
By: Optum     Published Date: Apr 26, 2017
Identify the strategies and steps health providers can employ to operationalize and optimize analytics within their organization to improve clinical and financial outcomes under value-based business models.
Tags : analytics, population health, value-based care
     Optum
By: SAS     Published Date: Apr 25, 2017
This Checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become more effective in marketing.
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     SAS
By: SAS     Published Date: Apr 25, 2017
Are you a marketing leader on the path to modernizing your marketing organization? Are you a marketing analyst championing analytical transformation in your campaigns? If you answered yes to either question, this e-book is for you. It offers a practical account of how to create a new marketing culture that adds value through data and analytics. You’ll meet marketing leaders from Comerica, Lenovo, RCI, SAS and Visa – and read how they’re implementing analytics, redefining marketing strategies and transforming their cultures. By sharing their perspectives, we hope to provide a new set of best practices to guide your analytical transformation – and to help you reinvent your marketing organization for the digital age.
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     SAS
By: Mimecast     Published Date: Apr 18, 2017
"To tackle today’s cyber threats, IT security leaders must rethink traditional security strategies. Email security in particular has become a victim of its own success and requires a radical rethink, having played a key role in several high-profile security breaches. Today’s threats, like spear-phishing, are designed to bypass traditional Secure Email Gateway defenses, often taking advantage of end users who are considered the weakest link in business email security armor. A zero-trust approach to email security is needed. This white paper discusses how: - CISO’s should carefully assess email security as part of a strategic security review - IT Managers can evaluate the state of current email defenses and take tactical action to strengthen them - Security Administrators can deliver best-practice defense in depth for email - Organizations can remove a reliance on trust to more effectively protect information, their network and employees. "
Tags : email security, cyber threats, it security, phishing
     Mimecast
By: IBM     Published Date: Apr 18, 2017
Master data management (MDM) programs provide ways to ensure that data is consistent in different systems throughout an organization, but poorly managed initiatives are large and complicated affairs. This handbook will provides practical advice on how to develop and implement successful MDM programs that can pay big business dividends. Discover expert advice on: - Strategies and tactics for effective MDM processes - The technology considerations that should be factored into project plans - The ramifications of incorporating pools of “big data” into MDM efforts - And more
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
     Adobe
By: Adobe     Published Date: Apr 17, 2017
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : marketing, online testing, customer experience, adobe, multichannel
     Adobe
By: Viavi Solutions     Published Date: Apr 14, 2017
At Viavi Solutions® we’ve had the benefit of observing a number of hybrid cloud deployments up close. All sectors of IT users from small to large enterprises, governmental groups, and even cloud service providers (CSPs) who themselves have begun to offer managed cloud services from third-party platforms—touch the hybrid cloud environment. CIOs, especially, face new challenges in deploying or expanding their enterprise presence in the cloud. This white paper examines four critical areas—migration, security, costs, and visibility—where CIOs can make major differences in the successful execution of hybrid cloud strategies. We’ve listed 20 fundamental questions CIOs can discuss with both their internal deployment groups and their external CSP/system integrator in preparation for a migration to or an expansion of hybrid cloud services.
Tags : cloud privacy, cloud security, cloud management, cloud assurance, cloud visibility, enterprise management, data management
     Viavi Solutions
By: Riverbed     Published Date: Apr 14, 2017
"Infrastructure and operations leaders often struggle to understand the role of cloud computing and to develop strategies that exploit its potential. I&O leaders should complete the prerequisites before making the technology decisions required for successful, service-centered cloud computing strategies. Read the Gartner report to learn more about key recommendations: Identify the cloud-computing-related IT services you will offer or procure. Document the internal processes that will be affected by the identified cloud services. Map applications and workloads to the associated cloud services."
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     Riverbed
By: Genesys     Published Date: Apr 07, 2017
To meet the growing demand for digital interactions, both CRM and CCI (contact center infrastructure) vendors have added a range of digital channels to their portfolios. CCI vendors are focusing on offering an integrated omnichannel customer engagement platform, to improve their appeal to the customer service software market. The challenge for IT leaders is to decide which engagement channels should be managed by which vendors. This Gartner report discusses: - Three procurement strategies IT leaders can adopt to achieve their business goals for omnichannel (voice plus all digital channels) - Strengths and challenges associated with each strategy - Key considerations for omnichannel success
Tags : genesys, contact center infrastructure, cci, omnichannel success, cci vendors
     Genesys
By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
Tags : performance marketing, marketing survey, marketing channels, marketing, performance, advertising
     AdRoll
By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
Tags : prepare, company, loyalty, optimize
     CrowdTwist
By: Code42     Published Date: Mar 31, 2017
Download the white paper today to learn how to simplify your next device refresh.
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     Code42
By: IBM     Published Date: Mar 30, 2017
This report details our findings about how well each vendor fulfills our criteria for constructing an online collaboration service and where they stand in relation to each other. Forrester chose to evaluate the overall strategies of these providers across criteria like global footprint, service-level agreements, mobile support, enterprise readiness, and more. This report and associated Excel model highlight the key criteria CIOs and their staffs should evaluate when looking at prospective providers of online collaboration services. Download now to learn more!
Tags : forrester, cloud, online collaberation, it management, cloud strategies
     IBM
By: IBM     Published Date: Mar 29, 2017
This report details our findings about how well each vendor fulfills our criteria for constructing an online collaboration service and where they stand in relation to each other. Forrester chose to evaluate the overall strategies of these providers across criteria like global footprint, service-level agreements, mobile support, enterprise readiness, and more. This report and associated Excel model highlight the key criteria CIOs and their staffs should evaluate when looking at prospective providers of online collaboration services. Download now to learn more!
Tags : forrester, cloud, online collaberation, it management, cloud strategies
     IBM
By: Lookout     Published Date: Mar 29, 2017
Learn best practices for enabling productivity and reducing risk with modern-enterprise mobile security strategies, including important implementation, deployment, and adoption tips for IT managers.
Tags : practitioners, enterprise, mobile security, productivity, lookout
     Lookout
By: KPMG     Published Date: Mar 28, 2017
Over 40% of organizations plan to replace existing HR systems with Cloud. But Cloud HR’s game-changing capabilities also demand bold workforce transformation strategies integrating people, processes and technology. Read more.
Tags : kpmg, cloud, cloud strategy, human resources, technology
     KPMG
By: Cornerstone OnDemand     Published Date: Mar 27, 2017
Performance management works hand-in-hand with every phase of the employee lifecycle: learning and development, succession, and even recruiting. Creating a true performance management culture drives employee engagement and retention as well as your bottom line. Download "The True Cost of Not Having Performance Management" to learn how to make the case to execs that investing in performance management drives growth. This brief will uncover: • How smarter recruiting leads to more impactful workers • Strategies for connecting performance to learning • How to create a development plan that matches to performance goals Download the brief to see more proven solutions for building a strong performance management culture!
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     Cornerstone OnDemand
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