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By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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     Adobe
By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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     Box
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Tags : digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, interactive marketing
     Adobe
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: Trend Micro     Published Date: Feb 01, 2013
Despite increased awareness and focus on defending against targeted attacks from both business and security leaders, organizations continue to be breached and suffer the consequences. Many of today’s security investments are simply not aligned to defend against these targeted threat vectors. Advanced threat detection and response should not be a point solution but rather a combination of technologies and core competencies. Detecting and responding to advanced threats should involve tight integration of multiple security technologies, network analysis and visibility (NAV) tools, the ability to automatically generate content such as security rules and signatures, context on attacker history, and overall customization and flexibility to ensure that the solution is fine-tuned for your specific IT environment.
Tags : security, advance threat detection, nav
     Trend Micro
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Cox Communications     Published Date: Nov 10, 2014
The waiting room experience at your business can make or break customer service. Customers not only feel special when they wait in style, it’s good for business too. You can give your hotel, retail store, auto repair shop, or other service-oriented business a big boost by customizing your waiting room to feature free Wi-Fi, TV or technology workspace.
Tags : wi-fi, business advantages, workspace utilization, targeting content, cox
     Cox Communications
By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
Tags : organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
     Marketo
By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
     Limelight Networks
By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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     MoreVisibility
By: IBM     Published Date: Oct 01, 2012
IBM Web Content Manager software can help you more easily create content, target individuals with relevant content and optimize content delivery on your website-plus so much more.
Tags : web content management, ibm, web experiences, content management, content delivery, web design, developer tools
     IBM
By: Lumension     Published Date: Feb 07, 2014
Do you know about advanced threats? Would you know how to deal with them? This white paper will teach you the 5 tactics for dealing with those advanced persistent threats.
Tags : lumension, persistent threats, information security, it regimes, threat solution, risk mitigation, vulnerability management, layered defenses
     Lumension
By: Lumension     Published Date: Feb 07, 2014
Memory injections are on the rise. And traditional endpoint security tools can do little to stop them. Here’s what you need to know about memory-based attacks—and how to effectively protect against them.
Tags : lumension, persistent threats, memory-based attacks, information security, it regimes, threat solution, risk mitigation, data security products
     Lumension
By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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     Mintigo
By: BlackBerry Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) seems to be on everyone’s mind. It powers natural language recognition within voice-powered assistants like Siri and Alexa, beats world-class Go players, and enables hyper-targeted e-commerce and content recommendations across the web, as we see with Amazon and Netflix. But recently, AI has begun actively expanding its footprint within the enterprise. Executives are trying to more fully comprehend what AI is and how they can use its insights into their data to better capitalize on business opportunities. This additional information can enable engaging with customers more productively and efficiently, forming an edge against the competition. Read more in our AI survey summary.
Tags : artificial, intelligence, enterprise
     BlackBerry Cylance
By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Tags : breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
     Breakout Solutions
By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Tags : silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing
     Silverpop Engage B2B
By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
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