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target persona

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By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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     CheckMarx
By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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     Adobe
By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Limelight Network     Published Date: Aug 12, 2019
Cyber-criminals are increasingly sophisticated and targeted in their attacks. If you are in charge of ensuring the security of your company’s website, it has not been easy going as these notable security incidents reveal: • Sabre Systems—The reservation software company had data from Hard Rock Hotels, Google, Loews, and others, stolen as a result of the breach1. • CIA—WikiLeaks obtained and published documents detailing the intelligence agency’s hacking efforts1. • Virgin America—Thousands of employees and contractors had their login information compromised1. • Equifax—The credit rating agency had a breach into highly sensitive personal information of 143 million U.S. consumers1. • Universities and Federal Agencies—More than 60 universities and US federal organizations were compromised with SQL injections1. There are numerous lessons to be learned from these breaches. Despite the growing stream of news stories about highly damaging attacks that compromise customer info
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     Limelight Network
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Tags : digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, interactive marketing
     Adobe
By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
Tags : security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
     Proofpoint
By: HERE Technologies     Published Date: Jul 19, 2018
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens. In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
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     HERE Technologies
By: IBM     Published Date: Jul 21, 2016
This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. It’s a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in today’s customer-centric world.
Tags : ibm, banking, client insight, financial services, engagement, client insights
     IBM
By: PwC     Published Date: Jun 20, 2018
Digital Fitness Assessment 2.0 is here. The time to upskill is now. Let’s face it--every industry is being disrupted. To stay profitable and lead the way, it’s critical to be deliberate about making sure your employees have the skills they’ll need to take you there. The Digital Fitness Assessment will help your employees build their future through a custom experience that targets specific skills and behaviors to each employee. Get a demo here. [Please confirm link works and is tracked] What if you could give every employee a blueprint for tomorrow's most-needed skills? Your people know they need new skills--and most are eager to get them. But, what most companies offer is, well, standardized. That can make it boring and not applicable. To stand out and bring your workforce into the future, you need a creative, personal--and even enjoyable--learning experience. The Digital Fitness Assessment will help your employees build their future. Get a demo here. [Please confirm link works and is
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     PwC
By: Menlo Security     Published Date: Jun 01, 2018
"Financial services institutions are high-value targets for cyberattacks because of the capital they control, the personal information on customers they maintain, and the fear an attack on a bank generates in the public. Phishing attacks on FSIs have risen steadily, especially employee credential theft - because once an employee’s credentials are stolen, cyberattackers can access customer information, employee data, even finances. While legacy security solutions claim to block up to 99.9 percent of cyberattacks, all it takes is one employee or contractor to open an email from an unknown source, download a file from a compromised website, or in any other way fall victim to a cyberattack. So, it’s time for a new approach: Isolation, also known as, remote browsing. Download this Financial Services Best Practices Guide to Isolation to learn how to best eliminate phishing attacks and web malware. "
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     Menlo Security
By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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     Adobe
By: Mimecast     Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher. Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
Tags : mimecast, security, gdpr compliance, gspr risk management
     Mimecast
By: UPS     Published Date: Sep 05, 2017
Our active and actively aging population is the dichotomy fueling significant growth for implantable medical devices. Innovations focused on mobility, engagement and quality of life are directly targeting this growing population. The implantable medical device industry is poised to capitalize on these unique needs, while simultaneously meeting unprecedented cost pressures. It is time for manufacturers to seek expertise in inventory management and logistics for greater visibility, control and profitability. For implantable medical device manufacturers to be as active and healthy as the patients they serve, their future depends on the ability to differentiate products — not only by price, but through cost, service and documented outcomes. New trends in personal health tracking keep patients moving, and data collection will similarly improve the health of your business.
Tags : medical devices, inventory management, logistics, clinical outcomes data, ups
     UPS
By: Mimecast     Published Date: Apr 18, 2017
451 Research independent analysts review Mimecast’s Targeted Threat Protection suite of email security services. This report provides detailed descriptions of the various email threat vectors: attachments, links and phishing and how Mimecast email security services work to thwart these attacks. The report covers an overview of the market and specifics on Mimecast services: Impersonation Protect, Attachment Protect, and URL Protect.
Tags : email fraud, threat protection, mimecast, cyber security, email security
     Mimecast
By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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     Adobe
By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
Tags : data, jebbit, remarketing, audiences, omnichannel
     Jebbit
By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
Tags : data, jebbit, remarketing, audiences, omnichannel
     Jebbit
By: G/O Digital     Published Date: Sep 13, 2016
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited. • Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer. • Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
Tags : retail consumers, local stores, consideration phase, repeat customers, consumer survey, social media, facebook ads
     G/O Digital
By: Genesys     Published Date: Jun 19, 2019
Contact centers often pool agents into large groups of generalists to distribute work evenly. Skills-based routing takes this a step further with specialized groups. But neither approach scales properly to identify all opportunities and drive business outcomes on each interaction. Predictive routing uses artificial intelligence (AI) and machine learning to create balance—meeting targets and giving customers a personalized experience. Read Demystifying AI: Creating an AI partnership that maximizes business results to learn how predictive routing systematically: Evaluates historical and real-time data to make predictions; Makes the best customer-agent match to drive desired outcomes; Keeps agents engaged and reduces handle times.
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     Genesys
By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
Tags : agile, email, dynamic content, live content in email, crm, real time, marketing, innovative
     Movable Ink
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
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