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targeted campaigns

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By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
Tags : adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
     Adobe
By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
Tags : security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
     Proofpoint
By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, e-commerce
     Movable Ink
By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy
     Neustar
By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
     IBM Software
By: Symantec     Published Date: Oct 07, 2014
The Internet Security Threat Report provides an overview and analysis of the year’s global internet threat activity. The report is based on data from the Symantec™ Global Intelligence Network, which Symantec’s analysts use to identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape. Highlights from the 2014 Internet Security Threat Report Key Findings • 91% increase in targeted attacks campaigns in 2013 • 62% increase in the number of breaches in 2013
Tags : internet security, target attacks, breaches, threat activity, emerging trends, cybercrime, security
     Symantec
By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
Tags : e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
     EchoMail Inc.
By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Tags : sms marketing, mobile marketing, email marketing, text messaging, text marketing, sms, sms, mobile
     PKWARE
By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
Tags : neolane, marketing fatigue, b2c, sms, email, mass mail, marketing, email marketing services/software
     Neolane, Inc.
By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour, interactive/pr agencies, crm solutions/software, customer experience/engagement
     IBM Software
By: SAS     Published Date: Aug 03, 2016
New analytics tools and services are helping organizations extract exceptional business value from the massive volumes of available data provided by various internal and external sources. Many companies are harnessing these insights to improve operational and business processes, troubleshoot problems, identify business opportunities, and generally compete and innovate better. Now the benefits of analytics in those areas are prompting companies to look to analytics to improve information security. Enterprise security organizations are under tremendous pressure to change. Traditional perimeter-focused security controls and strategies have proved inadequate against modern, highly targeted attack campaigns.
Tags : best practices, technology, security, enterprise, analytics
     SAS
By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
     IBM Software
By: Semcasting     Published Date: Feb 14, 2013
This White Paper illustrates three important lessons learned as a result of executing highly targeted campaigns for 36 elected offices in November of 2012.
Tags : hyperlocal targeting, hyper-local targeting, location-based targeting, hyperlocal advertising, hyper-local advertising, digital marketing, ip address targeting, ip geo targeting
     Semcasting
By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
Tags : ibm, emm, smartphone, mobile, push notifications, push marketing, targeted campaigns, mobile device
     IBM
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