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thought leadership

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By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Sybase     Published Date: Dec 01, 2011
This guide provides thought leadership on how capital markets firms can capitalize on real-time data.
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     Sybase
By: WNS     Published Date: Jun 21, 2017
Making key decisions that improve business performance requires more than simple insights. It takes deep data discovery and a keen problem solving approach to think beyond the obvious. As a business leader, you ought to have access to information most relevant to you that helps you anticipate potential business headwinds and craft strategies which can turn challenges into opportunities finally leading to favorable business outcomes. WNS DecisionPoint , a one-of-its kind thought leadership platform tracks industry segments served by WNS and presents thought-provoking original perspectives based on rigorous data analysis and custom research studies. Coupling empirical data analysis with practical ideas around the application of analytics, disruptive technologies, next-gen customer experience, process transformation and business model innovation; we aim to arm you with decision support frameworks based on points of fact.
Tags : cost of goods solid, warehousing and logistics, advertising and promotion, rent, electricity and utilities, floor staff, depreciation, system costs
     WNS
By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: Workday     Published Date: Mar 02, 2018
What do you wish someone had told you at the start of your CFO career? Read this new eBook from CFO Thought Leader, sponsored by Workday, to learn what 25 CFO thought leaders wish they had known at the beginning of their careers. Now you can confidently chart your own leadership path leveraging expertise and experience from your peers.
Tags : cfo, leadership, experience
     Workday
By: Workday     Published Date: May 09, 2018
What do you wish someone had told you at the start of your CFO career? Read this new eBook from CFO Thought Leader, sponsored by Workday, to learn what 25 CFO thought leaders wish they had known at the beginning of their careers. Now you can confidently chart your own leadership path leveraging expertise and experience from your peers.
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     Workday
By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: Lexmark     Published Date: May 28, 2014
A Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: Lexmark     Published Date: May 28, 2014
Part 2 of a Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: Lexmark     Published Date: Jun 02, 2014
Part 2 of a Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: Lexmark     Published Date: Jun 02, 2014
A Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: Fiserv     Published Date: Oct 27, 2017
" The Impact of CECL and Financial Institution Readiness When it comes to CECL compliance, top financial consultants agree that extensive amounts of historical data, including different lengths of portfolio histories, will be needed. In addition, this research reveals that a majority of financial institutions do not understand how their risk management methodology needs to change. Nor do they comprehend the impacts of the changes that will need to be made to calculate Allowance for Loan and Lease Losses (ALLL). This represents a significant opportunity for top-tier consultancies to provide valuable thought leadership and guidance now, before financial institutions find themselves scrambling to meet the new standard. Learn more in our survey results."
Tags : cecl compliance, cecl consulting, allowance for loan loss calculator, fasb, cecl, current expected credit loss, alco, reserve
     Fiserv
By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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     Gelato
By: SAP     Published Date: Jul 18, 2016
After Minnesota rolled out a cloud-based set of productivity tools that included instant messaging and video, growth among state agency users quadrupled and the number of cross-agency messages and videos increased by nearly 350,000 in just 2 years. There is a large-scale shift underway across the country where hardware infrastructure, platforms and software are being unbundled and moved out of government’s traditional area of operation. Download the thought leadership paper to learn more about what this shift entails, the benefits it will bring and how CIOs can prepare for its impact.
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     SAP
By: Datastax     Published Date: May 15, 2017
The customer is no longer king – she’s ruler, dictator, and autocrat. What’s clear is that the old paradigm of “customer service” is out and the new paradigm of customer experience is in. But companies are being too slow to capitalize on technology to improve customer experience. Read this new commissioned thought leadership paper conducted by Forrester Consulting on behalf of DataStax to learn why real-time data should be driving your customer experience decisions, why customer obsession is an imperative for success, why most companies are still missing the mark with CX, and six key recommendations to get your CX engine running.
Tags : datastax, customer experience, digital, buying initiatives
     Datastax
By: Centrica Business Solutions     Published Date: Aug 14, 2018
It's demanding times for businesses. Facing risks as diverse as extreme weather and cyber-attacks, ?rms are focusing more intently on business continuity plans. At the same time, the digital revolution is changing lifestyles, disrupting business models and acting as a catalyst for change. Energy itself is undergoing a transformation, as generation moves towards renewables and decentralization, while technological advances present new opportunities. Energy now has the potential to deliver competitive advantage, to enhance sustainability and resilience, and to power innovative business models. But equally, the range of new options available is making the management of energy more complex. Read this thought leadership paper to find out how energy can drive your business strategy.
Tags : business, strategy, energy, efficiency, performance
     Centrica Business Solutions
By: Good Technology Corporation     Published Date: Oct 23, 2012
Read this whitepaper to learn how to enable mobile collaboration while maintaining data security and strict end user privacy -whether on BYOD or a mix of corporate- and employee-owned devices.
Tags : virtualization, collaboration, enterprise applications, cloud computing, mobility management, mobile collaboration
     Good Technology Corporation
By: Inspirus     Published Date: Oct 04, 2017
Sodexo’s 2017 Global Workplace Trends Report Offers Thought Leadership from Leading Voices This whitepaper is a summary of the trends that we explored for this year’s Workplace Trends Report. Sodexo reviewed 10 workplace trends: organizational and employee agility; collaborative work spaces; the impact of societal issues such as migration and cultural integration; the new generation of robotics; the evolution of learning at work; the overlap of personal and corporate brands; design thinking principles in the workplace; sustainable development goals; the potential of millennial talent; and the workplace as a wellness destination
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     Inspirus
By: Lexmark     Published Date: May 28, 2014
A Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: Lexmark     Published Date: May 28, 2014
Part 2 of a Forrester Consulting Thought Leadership Paper on expanded process boundaries and the search for human connection.
Tags : point-of-service workers, growth imperatives, lexmark, mobile capture, emerging workforces
     Lexmark
By: IBM Corporation     Published Date: Oct 20, 2011
This paper examines the complex data security and privacy threat landscape; compliance and regulatory requirements; and, the IBM InfoSphere portfolio of integrated solutions designed to help you stay focused on meeting your organization's business goals, achieving compliance and reducing risk.
Tags : ibm, guardium, technology, data, security, privacy, risk reduction
     IBM Corporation
By: Jive Software     Published Date: Dec 05, 2012
In this webcast, HP and Jive Software will discuss how social business tools can enable valuable discussions between both customers and companies as well as among employees internally.
Tags : social business, social software, jive software, social collaboration, social business technology, collaboration, emerging marketing, social media
     Jive Software
By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketing, mobile, strategic, responsive design, measurement, optimization, customer experience/engagement, business intelligence
     Marketo
By: Cisco     Published Date: Jan 08, 2016
In a climate of digital disruption and global market pressures, many manufacturers want to differentiate with new service-oriented revenue models, especially those that rely on connected machines and machineas-a-service. In a Cisco survey of more than 600 senior executives in 13 countries—from both industrial machine builders and end-user manufacturers—86 percent said the transition from product-centric to service-oriented revenue models is a core part of their growth strategies.
Tags : cisco, thought leadership, revenue models, manufacturing, best practices
     Cisco
By: Payscale, Inc     Published Date: Jun 15, 2018
A total rewards program is made up of several elements — WorldatWork lists them as compensation, benefits, worklife effectiveness, recognition, performance management and talent development — so it’s no wonder that putting together successful packages is a complicated, sometimes stressful, endeavor. There’s so much to consider and evaluate, and if you’re like most of your HR and compensation colleagues, you have a lot of questions. Well hey — that’s what this ebook is here for. Rusty Lindquist, VP of Thought Leadership at BambooHR; Dave Smith, Chief Product Officer at PayScale and Jill Christensen, Founder of Jill Christensen Intl., recently hosted a panel discussion in which they offered insights and tips on the biggest, most frequent concerns around total rewards. What follows is a distillation of their very helpful advice on the most common
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     Payscale, Inc
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