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By: CA Technologies EMEA     Published Date: Sep 07, 2018
As the application economy drives companies to roll out applications more quickly, companies are seeing testing in a new light. Once considered a speed bump on the DevOps fast track, new tools and testing methodologies are emerging to bring testing up to speed. In this ebook, we’ll explore some of the challenges on the road to continuous testing, along with new approaches that will help you adopt next-gen testing practices that offer the ability to test early, often and automatically.
Tags : continuous delivery, application delivery, testing, test data management
     CA Technologies EMEA
By: CyberSource     Published Date: Aug 31, 2018
Gain a bird's-eye view of how online fraud affects the airline industry Fraud continues to be a major source of revenue loss for the global airline industry. With airlines pushing for more direct bookings and the accelerating use of mobile as a booking platform, incidence of fraud is rising, albeit only slightly. Despite these factors, many airlines are not devoting the necessary resources and tracking the required metrics to measure and control fraud. CyberSource partnered with Phocuswright to benchmark global metrics and trends in fraud management and protection among airlines. The study also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services. To learn more, download the study today
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     CyberSource
By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Tags : marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
     Location3
By: IBM     Published Date: Jun 04, 2018
"The appearance of your reports and dashboards – the actual visual appearance of your data analysis -- is important. An ugly or confusing report may be dismissed, even though it contains valuable insights about your data. Cognos Analytics has a long track record of high quality analytic insight, and now, we added a lot of new capabilities designed to help even novice users quickly and easily produce great-looking and consumable reports you can trust. Watch this webinar to learn: • How you can more effectively communicate with data. • What constitutes an intuitive and highly navigable report • How take advantage of some of the new capabilities in Cognos Analytics to create reports that are more compelling and understandable in less time. • Some of the new and exciting capabilities coming to Cognos Analytics in 2018 (hint: more intelligent capabilities with enhancements to Natural Language Processing, data discovery and Machine Learning)."
Tags : data analysis, data analytics, dashboards
     IBM
By: SAS     Published Date: May 24, 2018
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge. In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance. Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
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     SAS
By: Epicor     Published Date: Aug 24, 2018
Collecting actionable insight is key to making informed decisions about your LBM business. Epicor BisTrack provides eight LBM analysis tools that enable LBM dealers to grow and thrive, including flexible data analysis and reporting, customer stratification, and actionable, real-time data. Download the Tip Sheet to learn how else Epicor BisTrack can empower you to make sound decisions to grow margins, profits, and loyalty.
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     Epicor
By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Tags : cmd, extensis, font, website design, server, communications, digital asset management', other
     Extensis
By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
Tags : extensis, ohsu, library, dam, solutions, digital asset management', other
     Extensis
By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
Tags : web analytics, tagging, real time attribution, web page acceleration, tagman, e-commerce solutions
     Tagman
By: Lenovo and Intel     Published Date: Sep 12, 2018
IT teams today are under pressure to build on-premises environments that mimic the agility and flexibility of public cloud services. It’s a challenge for IT teams to choose the right technology to invest in for servicing on-premises workloads. With high automation and minimal configuration or management, composable infrastructure fast tracks IT modernization by aligning IT delivery and operations, giving seamless access to dynamic, automated resources that can react in real-time.
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     Lenovo and Intel
By: Century Interactive     Published Date: Oct 20, 2010
Start Tracking Calls Take your first step toward measuring all your marketing efforts in one dashboard. If you like it, continue using our service on a month-to-month basis with no contracts or minimums.
Tags : century interactive
     Century Interactive
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: SAP     Published Date: Mar 09, 2017
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
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     SAP
By: Cisco EMEA Tier 3 ABM     Published Date: Mar 05, 2018
The Cisco® Incident Response team is led by elite security specialists who can uncover the source of threats by analyzing and synthesizing intelligence from multiple sources. These sought-after specialists consistently deliver resolution in a shorter timeframe, returning businesses like yours to normal. Fast.
Tags : security, research, analyze, investments, cisco
     Cisco EMEA Tier 3 ABM
By: Hewlett Packard Enterprise     Published Date: Dec 13, 2016
You’re likely fast-tracking hybrid cloud to increase agility and reduce cost. But it’s a challenge to define the right mix of private cloud, public cloud, and traditional IT that best drives your enterprise strategy. HPE has the right hybrid cloud expertise, technologies, and partners to get you there faster.
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     Hewlett Packard Enterprise
By: Dell EMC     Published Date: Sep 12, 2016
Cloud computing is transforming IT in terms of how services are delivered, how infrastructure is deployed and managed, and how IT organizations structure themselves. For the purposes of this study, Forrester is defining a cloud solution as having three major characteristics: “self-service access, full automation of processes and policies, and metering and tracking of usage.”1 It then becomes a question of whether you manage your cloud(s) yourself, outsource it, or use a hybrid combination of private and public cloud resources.
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     Dell EMC
By: Cherwell Software     Published Date: Apr 07, 2016
Curves® and Jenny Craig® operate 7,000 Curves clubs and franchises globally and 400 Jenny Craig locations supported by IT service desks in California, Texas, and Australia. The two organizations combined to form Curves Jenny Craig in November 2013. Outdated systems, known internally as “the black hole,” plagued Jenny Craig with inefficient processes and created a lack of accountability. For example, records could not be categorized or prioritized properly, tracked by date or owner, and they could be intentionally hidden in an ambiguous status. Without visibility, Jenny Craig had no way to quantify the impact of their customer service. Mary Carter, manager of IT service, summed it up, “We had no reporting prior Cherwell Service Management.” Curves was in even worse shape as they logged tickets in an Excel® spreadsheet.
Tags : best practices, customer support, business intelligence, business optimization
     Cherwell Software
By: ClearCompany     Published Date: Mar 24, 2016
As professionals in a world that is now driven by self-improvement, we’ve become very skilled at setting goals. There is a plethora of mobile apps that exist solely to help us track goals and keep ourselves accountable. Goals are what keep us engaged, looking ahead and striving to be better. That’s the same reason organizations spend hours, weeks, months and years planning and trying to execute them. But what good is all that motivation, strategy and planning if organizations can’t execute those goals properly? Well, none really.
Tags : clearcompany, human resources, hiring, recruiting, quality of hire
     ClearCompany
By: Cisco     Published Date: Jun 21, 2016
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget.
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     Cisco
By: Epicor     Published Date: Aug 28, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
Tags : lumber, building materials, lbm, erp, bistrack, lumber distributors
     Epicor
By: Epicor     Published Date: Aug 28, 2018
Gain a competitive advantage in the LBM industry by understanding who your most and least profitable customers are with customer stratification. Download the tip sheet from Epicor BisTrack Software to learn the six ways implementing customer stratification brings success to your lumber and building materials business.
Tags : lumber, building materials, lbm, erp, bistrack, lumber distributors, customer stratification, customer experience
     Epicor
By: Epicor     Published Date: Aug 29, 2018
Focus on your best customers and minimize time wasted on unprofitable partnerships to maximize LBM business growth through the benefits of the trending practice of customer stratification. Epicor BisTrack Software, an LBM-specific business software, provides all the tools and information you need to implement customer stratification and reap the benefits of knowing your customer’s buying habits and successes. Download the e-book from Epicor and: • Understand the Benefits of Stratification • Explore The Four Customer Types • Apply Strategies to Maximize Results • Sustain Success With a Focus on Customers
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     Epicor
By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
     Oracle
By: Adobe     Published Date: Sep 12, 2017
Learn why 78% of marketers say the right digital asset management system can fast-track time to market and ensure that your content flows free and easy.
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     Adobe
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