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transitioning shopper

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By: IBM     Published Date: Sep 11, 2013
Learn how to retain your loyal customers through a seamless omni-channel approach that provides consistency, convenience, and a superior shopping experience across every consumer touch point
Tags : transactions, transitioning shopper, omni-channel, empowered consumers, retail channels
     IBM
By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
Tags : ibm, retail, transactions, relationships, shopper, store, retail channels
     IBM
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