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By: Vocus, Inc     Published Date: Dec 16, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
Tags : great pr, public relations, vocus, economizing pr, interactive/pr agencies
     Vocus, Inc
By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
Tags : pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques, interactive marketing
     Vocus, Inc
By: Vocus, Inc     Published Date: Jan 16, 2009
Rapid media changes make it challenging for PR professionals to keep up.  Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
Tags : vocus, media landscape, pr professionals, public relations, media relationships, pr success
     Vocus, Inc
By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
Tags : forrester, inpowered, marketing, earned media, media, web analytics, business intelligence, market research
     inPowered
By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
     Oracle
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
     Invoca
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
Tags : vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting
     Vocus
By: Vocus     Published Date: Jun 10, 2014
Tune into this webinar to learn five tactics your company can utilize to achieve outstanding email marketing marketing.
Tags : vocus, marketing software, pr software, email marketing, email marketing roi, open rates, deliverability, email engagement
     Vocus
By: Microsoft Office 365     Published Date: Apr 05, 2016
Download the ebook, “5 Biggest CIO Communications Problems, Solved”, to learn how Office 365 addresses these common pain points: Change disrupts business as usual It costs time and money to implement new solutions Incompatibility can wreak havoc The risks seem high while the benefits are unclear I need a solution that addresses my teams' unique needs
Tags : 
     Microsoft Office 365
By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Tags : loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing
     CrowdTwist
By: Microsoft Office 365     Published Date: Apr 14, 2016
Download the ebook, “5 Biggest CIO Communications Problems, Solved”, to learn how Office 365 addresses these common pain points: Change disrupts business as usual It costs time and money to implement new solutions Incompatibility can wreak havoc The risks seem high while the benefits are unclear I need a solution that addresses my teams' unique needs
Tags : 
     Microsoft Office 365
By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
Tags : telerik, marketing, digital marketing, technology platform, crm & customer care
     Telerik
By: IBM     Published Date: Aug 08, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Tags : big data, analytics, technology, chief data officer
     IBM
By: IBM     Published Date: Apr 09, 2015
Like it or not, you will hear from your vocal users. It’s not unusual to see ratings from 1 to 5 stars for the same app. How do you track and compare actual and perceived quality? How can you get actionable insight from user feedback to develop mobile apps that engage users?
Tags : cloud-based services, actionable insight, user feedback, mobile apps, coding
     IBM
By: Attivio     Published Date: Apr 07, 2010
The wealth and volume of content and data, including new applications and data sources, cloud computing, SaaS, email, SharePoint and public content, have made information integration more important than ever.
Tags : attivio, unified information access, voc, voice of the customer, customer service, crm
     Attivio
By: Avocent     Published Date: Mar 06, 2011
Download this Free Paper to learn how the Avocent ACS advanced console server offers the most feature-rich set of capabilities in modern console servers. The ACS console server provides the scalability, reliability and security a company requires to control and manage servers and other networked devices.
Tags : manage servers, avocent, emerson, pbx, device management, it infrastructure management, remote management
     Avocent
By: Avocent     Published Date: Mar 15, 2011
In this brief paper, we'll address some of the best practices we've observed our customers implementing with the Avocent Corporation network infrastructure management technology. You will take away some useful insights on how to best work toward meeting your end goals.
Tags : infrastructure, network device management, device, network management, avocent, emerson
     Avocent
By: Oracle     Published Date: Nov 01, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities
     Oracle
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
     Evergage, Inc.
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing, business intelligence, market research
     Trapit
By: IBM     Published Date: Nov 19, 2014
Like it or not, you will hear from your vocal users. It’s not unusual to see ratings from 1 to 5 stars for the same app. How do you track and compare actual and perceived quality? How can you get actionable insight from user feedback to develop mobile apps that engage users?
Tags : cloud-based services, application ratings, application development, app quality
     IBM
By: Symantec     Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities. While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
Tags : heartbleed bug, openssl, communications applications, e-commerce, user information, passwords, security
     Symantec
By: Symantec     Published Date: Nov 30, 2015
ALWAYS ONSSLComo uma das principais fornecedoras de certificados SSL, a Symantec está aqui para ajudar você a descobrir tudo o que é preciso saber sobre os benefícios do Always On SSL e como implementá-lo com sucesso.
Tags : 
     Symantec
By: Symantec     Published Date: Nov 30, 2015
Seja você um indivíduo ou uma empresa, a segurança online deve ser abordada da mesma forma como você abordaria a segurança física da sua casa ou escritório. Ela não somente o faz se sentir mais seguro, mas protege também as pessoas que visitam sua casa, seu local de trabalho ou site. É importante entender os riscos potenciais e então garantir a proteção total contra eles. No rápido mundo da tecnologia, nem sempre é fácil se manter a par dos avanços mais recentes. Por isso, a formação de parcerias com empresas conceituadas de segurança na Internet é uma estratégia inteligente.
Tags : 
     Symantec
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