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By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
     Facebook
By: Spredfast, Inc.     Published Date: Oct 03, 2013
It sounds straightforward, but if you want to continue to build a community and cultivate new and existing relationships, your followers must find your activity valuable.
Tags : spredfast, twitter, marketing, brand awareness, customer relations, cultivate brand advocacy, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, search marketing
     Spredfast, Inc.
By: Globoforce     Published Date: Jan 17, 2012
Successful recognition programs are the ones that are adopted virally. Learn how innovative communication techniques can turn your recognition strategy into unequivocal success.
Tags : globoforce, human resources, recognition programs, performance management, employee management
     Globoforce
By: Oracle     Published Date: Sep 10, 2012
The challenges facing corporate customer service organizations have never been tougher. There was a time when customer service was perceived by most companies as little more than a necessary evil.
Tags : oracle, effective service strategies, brand advocacy
     Oracle
By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Tags : influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
     Crowdtap
By: uberVU via HootSuite     Published Date: Apr 23, 2013
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Tags : social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks, social media marketing
     uberVU via HootSuite
By: RES Software     Published Date: Apr 08, 2013
RES Software, éditeur leader de solutions de poste de travail dynamique, annonce le déploiement de sa solution de gestion des environnements de travail au sein du Groupe Chèque Déjeuner. Le Groupe Chèque Déjeuner est une entreprise sociale créée en 1964, considéré comme le numéro 3 mondial sur le marché des titres spéciaux de paiement à vocation sociale et culturelle. Fort d’une présence à l’international dans 13 pays, regroupant plus de 2130 collaborateurs, en 2011, le Groupe Chèque Déjeuner a realise un volume d’affaires de 4,3 milliards d’euros et un chiffre d’affaires de 290,3 millions.
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     RES Software
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
     SocialChorus
By: NetApp     Published Date: Jan 21, 2014
Quando as projeções de receita de seu setor caem, como você pode escapar e continuar crescendo? Saiba como a Orange Business Services aproveita o storage da NetApp para se reinventar, tornando-se um fornecedor de serviços em nuvem e superando sua ambiciosa meta de receita de nuvem de € 500 milhões até 2015.
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     NetApp
By: IBM     Published Date: Aug 06, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Tags : ibm, banking, data, big data, analytics, chief data officer
     IBM
By: Evergage, Inc.     Published Date: Apr 17, 2014
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
Tags : evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising
     Evergage, Inc.
By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
     Trapit
By: CA Technologies     Published Date: Jun 04, 2015
Muito se fala sobre DevOps, uma metodologia que reúne função antes distintas de desenvolvimento de software (Dev), de produção e operações (Ops) em um processo comum, integrado e contínuo. DevOps quebra as barreiras entre o desenvolvimento, a produção e as operações. Utiliza pessoas, processos e tecnologia para estimular a colaboração e a inovação nos processos de desenvolvimento e liberação de software. O o desenvolvimento, a produção e as operações deveriam sempre fazer parte de um processo integrado, mas isso nem sempre é tão fácil como parece. Você pode se perder no que chamamos de “Dysfunction Junction”. Leia este eBooklet e conheça os obstáculos de DevOps, como evitá-los e os primeiros passos para chegar lá.
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     CA Technologies
By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Tags : market research, new technique, market analysis, customer preferences, customer experience/engagement, business intelligence
     IBM
By: UBM Technology     Published Date: Sep 05, 2017
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for improved management tools and methods.
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     UBM Technology
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including: Data silos E-mail marketing overload Channel coordination and conflict These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
Tags : 
     Oracle OMC
By: IBM     Published Date: Jul 05, 2018
IBM® Information Governance Catalog helps you understand your information and foster collaboration between business and IT by establishing a common business vocabulary on the front end, and managing data lineage on the back end. By leveraging the comprehensive capabilities in Information Governance Catalog, you are better able to align IT with your business goals. Information Governance Catalog helps organizations build and maintain a strong data governance and stewardship program that can turn data into trusted information. This trusted information can be leveraged in various information integration and governance projects, including big data integration, master data management (MDM), lifecycle management, and security and privacy initiatives. In addition, Information Governance Catalog allows business users to play an active role in information-centric projects and to collaborate with their IT teams without the need for technical training. This level of governance and collaboration c
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     IBM
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