RSS feed Get our RSS feed

News by Topic

web analytics demystified

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
By: Tealium     Published Date: Mar 12, 2014
In this paper, Web Analytics Demystified presents an approach towards big data that has the potential to simplify the quest for “whole customer” data and improve your company’s odds of success.
Tags : tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, marketing
     Tealium
By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis
Tags : analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis, website development, emerging marketing
     Adobe
By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
Tags : web analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
     IBM
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics