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By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
Tags : integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
     Marketo
By: LogMeIn     Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
Tags : remote support, remote technology, customer support, productivity, remote technology, crm & customer care, marketing research, sales
     LogMeIn
By: VMware AirWatch®     Published Date: Feb 24, 2017
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration.
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     VMware AirWatch®
By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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     Cisco Spark
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: CA Mainframe     Published Date: Sep 12, 2008
Business and IT executives should not have to choose between their desire to innovate for future growth and the desire to avoid disrupting current operations. Enterprise innovation that embraces and extends existing infrastructure and applications is possible through modern software architectures such as web services and SOA – as long as those investments perform competitively when measured against alternative platforms and they are able to be modernized to participate in these architectures.
Tags : ca mainframe, mainframe, infrastructure, architecture, platforms
     CA Mainframe
By: Teradata     Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Teradata
By: K2     Published Date: Aug 24, 2015
This white paper, based on the Process Excellence Network and K2 webinar, “5 Ways to Transform Business Processes to Optimize Agility,” by Rob Speck, Vice President of Services at K2, focuses on: What drives business process innovation What causes organizations to adopt platforms that support process innovation Examples of organizations that have done this and their return on investment (ROI) as a result Download this white paper to discover the 5 key components to transforming your business processes.
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     K2
By: IBM     Published Date: Oct 28, 2016
What if an analytics system learned and continue to learn as it experienced new information, new scenarios, and new responses? This is referred to as cognitive computing and is key to providing an analytics system that is easy to use but extremely powerful. Listen to this webinar, led by Jackie Ryan, the Director of Product Management for IBM's Smarter Workforce Portfolio, and learn about: The evolution of cognitive computing How cognitive computing transforms HR How to get started with cognitive talent analytics
Tags : ibm, kenexa, talent insights, talent analytics
     IBM
By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: Lawson     Published Date: May 11, 2011
Check out this Lawson Talent Management demo and see for yourself how Lawson Talent Management works and what it can do for your organization.
Tags : lawson hcm, spaces demo, talent management solution, human capital management system, strategy, execution, actionable content
     Lawson
By: OutSystems     Published Date: Apr 10, 2014
David Norfolk of Bloor Research International discusses research that compares two high-productivity platform as a service (PaaS) development platforms: OutSystems Platform and Force.com from Salesforce.com (now re-branded as Salesforce1 Platform). In this webcast, he will debunk the main myths surrounding high-productivity application development and how both platforms have overcome them, albeit with somewhat different approaches for different kinds of customers.
Tags : outsystems, predictive analysis, salesforce, cloud platforms, high productivity paas, management software company
     OutSystems
By: Demandbase     Published Date: Nov 16, 2012
As a B2B marketer, you spend a lot of time creating content to attract interest from prospects, but many of those prospects never actually see your content because of lengthy web forms. Download now for six steps to shorten your forms today.
Tags : demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
     Demandbase
By: Dell Windows Server     Published Date: Jan 16, 2009
The Windows Server 2008 OS promises to supercharge enterprise computing by providing a solid foundation to support critical workloads and deliver rich Web-based experiences—all in an exceptionally secure, industry-standard operating environment. Dell smoothes the way by providing business-ready platforms optimized for Windows Server 2008 together with Structured Solution Designs to make the migration flexible, simple, and green.
Tags : dell, microsoft windows server 2008, structured solution designs, windows migration
     Dell Windows Server
By: Webroot UK     Published Date: Nov 11, 2009
This paper considers how Web-based security threats are evolving, within the context of IT trends including mobile, home computing and other forms of remote access that could all potentially increase the attack surface of the organization.
Tags : webroot, web security threat, phishing, antivirus, ddos, data leak, threat protection, configuration
     Webroot UK
By: Limelight Networks     Published Date: Feb 14, 2012
An effective mobile website experience is essential to your brand's success. In this report, learn insights on how to extend your brand image effectively across mobile devices and tips for targeting multiple mobile platforms
Tags : e-commerce
     Limelight Networks
By: Symantec     Published Date: Sep 29, 2015
From building the business case for Website Security and explaining the science of SSL, to top tips and best security practices, this easy-to-read Dummies Guide will demystify the world of Website Security. Download now for yourself or share with a colleague. Learn to: • Make the business case for website security • Explain how SSL forms the foundation of great website security • Choose and implement the right SSL certificates for your website • Follow best practice for maintaining a healthy and trusted website
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     Symantec
By: IBM     Published Date: Jun 24, 2009
WebSphere Portal remains IBM's strategic front end for SOA. It enables our clients to closely align their business objectives on standards-based platforms with role-based delivery of composite applications across and beyond their enterprise. At the end of June we delivered a new version of WebSphere Portal Version 6.1. This release significantly improves performance by tapping into the 64-bit capabilities of the IBM System z platform. Click here to learn more!
Tags : websphere, portal, version 6.1, web 2.0, web interfaces, intuitive applications, enhanced web 2.0, ibm
     IBM
By: Webroot UK     Published Date: Mar 22, 2010
This paper considers how Web-based security threats are evolving, within the context of IT trends including mobile, home computing and other forms of remote access that could all potentially increase the attack surface of the organization.
Tags : webroot, web security threat, remote access, malware, viruses, spyware, phishing, threat protection
     Webroot UK
By: Rapid7     Published Date: May 22, 2012
Rapid7's CSO and Chief Architect of Metasploit leads this webcast which covers the most critical java-based security flaws and demonstrates the use of Metasploit in exploiting them. The target list includes web browsers, mobile platforms, embedded devices, application servers, and RPC services.
Tags : java, network security, security breach, security flaws, network intrusion
     Rapid7
By: iCIMS     Published Date: Sep 30, 2013
View this webcast from iCIMS to learn wyas to take your employee referral program to the next level with the use of social media and how to use best-of-breed tech to optimize your job postings over SEO and mobile platforms.
Tags : icims, social recruiting, new employees, hiring management, new talent, talent pool
     iCIMS
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
     Acquia
By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
Tags : act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email
     Act-On
By: IBM     Published Date: Oct 13, 2015
How open source web platforms can open your organization to attack. This paper reviews security concerns with content management systems (CMS), CMS attack metrics, and how organizations can protect websites built on a CMS platform
Tags : ibm, content management system, cms, platform
     IBM
By: Gizmox     Published Date: May 24, 2012
In this Webinar, Jeffrey Hammond of Forrester Research discusses those trends, their challenges and why organizations need to rethink their application development strategies.
Tags : webgui, ajax frameworks, mobile, virtualization, visualwebgui, silverlight, winforms, enterprise
     Gizmox
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