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webinar marketing

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By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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     InsideView
By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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     Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
Tags : servicenow, enterprise it, service automation, applications, webinar, customer relationships, perception of it, change management
     ServiceNow
By: Red Hat     Published Date: Nov 30, 2015
In this webinar, Red Hat's product marketing managers, Jeff Jameson and Ross Turk, will discuss the combined power of Red Hat® Enterprise Linux® OpenStack Platform together with Red Hat Ceph Storage. You'll learn about Red Hat's OpenStack and storage solutions and hear how deploying them together can give you the competitive advantage your business demands.
Tags : storage solutions, competitive advantage, business demands
     Red Hat
By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this latest Data Science Central webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team a
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     Trifacta
By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team and how to align skill set
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     Trifacta
By: Okta     Published Date: Jun 03, 2016
Increasingly companies are employing cloud solutions as the foundation for running their business. Okta builds on that foundation with a full suite of identity, mobility and security products that are all fully integrated into one platform for internal and external users. Okta is the identity management foundation for a cloud-first IT architecture that enables you to take the lead in adopting new applications and enabling mobile for your organization to drive growth. In this webinar with Okta, and customer Medallia, learn about the benefits of Okta Provisioning to maximize security, efficiency and productivity, and how Medallia recognized significant IT savings and >900% ROI. Speakers: Ed Sawma, Director Product Marketing, Okta Jonathan Hansen, Head of IT, Medallia
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     Okta
By: Marketo     Published Date: Dec 14, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : webinar, marketo, demo, crm, lead conversion, marketing, roi, emerging marketing
     Marketo
By: Progress     Published Date: Jan 22, 2019
With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them. We will answer these questions and more in this on-demand webinar.
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     Progress
By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: Citrix     Published Date: Nov 14, 2016
Watch this Datacenter Automation on-demand webinar with Citrix NetScaler and Cisco ACI, featuring Sr. Solutions Marketing Manager, Cisco – Ravi Balakrishnan.
Tags : cisco, citrix, citrix netscaler, cisco aci, datacenter automation
     Citrix
By: MEDIAmobz     Published Date: Nov 14, 2014
Ever done a webinar? If so, you know they are one of the most effective types of B2B marketing out there. Many companies host and thousands of people attend webinars, but few have considered a unique technique in webinar marketing: breaking them down into digestible bites.
Tags : mediamobz, webinar, webinar video, b2b marketing, webinar marketing, video marketing, online video marketing
     MEDIAmobz
By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
     Turn
By: MuleSoft     Published Date: Apr 17, 2019
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
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     MuleSoft
By: MuleSoft     Published Date: Apr 17, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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     MuleSoft
By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: HPE Intel     Published Date: Feb 17, 2016
Strategies for State, Local, and Education IT Management View this webinar to learn about how the explosive growth of data calls for new approaches from IT management. You'll hear from a panel of state, local, and education IT decision makers how increasing scale and complexity of data collection and storage are challenging their departments to adapt. Participants: Mark Meyers is the CTO and DIS Director of the state of Arkansas Dr. Paul Kim is the CTO and Assistant Dean of the Graduate School Education at Stanford University Leo Leung is the VP of Corporate Marketing at Scality Bob Schaar is the Segment Solutions Leader for SLED and SMB at Hewlett Parckard Enterprise Wyatt Kash is the VP of Content Strategy at Fedscoop
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     HPE Intel
By: Fitbit     Published Date: Mar 21, 2017
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications
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     Fitbit
By: Sitecore     Published Date: Jul 23, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
Tags : marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore, search marketing
     Sitecore
By: Trend Micro, Inc.     Published Date: Nov 12, 2009
Securing the Physical, Virtual, Cloud Continuum Virtualization and cloud computing are radically altering data center operations. In this webinar, Ted Ritter, Senior Research Analyst at Nemertes Research, and Harish Agastya, Director of Product Marketing at Trend Micro, discuss the rise of virtualization and cloud computing and the impact this is having on security best practices and next-generation security technologies.
Tags : trend micro, trend, cloud-client, malware, anti-virus, hijacked, fraud, virus
     Trend Micro, Inc.
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
     Quantivo Corporation
By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
Tags : quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
     Citrix Online
By: Citrix Online     Published Date: Jul 02, 2009
Webinars have become a powerful, cost-effective way for marketers to reach prospects and customers. However, many attendees exit before the Webinar's conclusion due to easily avoidable presentation turnoffs.
Tags : webinar, webinars, presentation, presentations, cmp, marketing sherpa, turnoffs, citrix online
     Citrix Online
By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
Tags : best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales
     Citrix Online
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