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By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
Tags : youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki
     The FeedRoom
By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
Tags : collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing
     ProjectLocker
By: Quocirca     Published Date: Sep 07, 2007
Social Networking tools have proliferated in the recent past, and many individuals are now utilizing such tools as a core part of their day-to-day lives.  If these tools can be harnessed as a means of interaction by the public sector, constituency involvement will rise, while costs can be minimized.
Tags : social networking, blog, blogging, blog marketing, wiki, wikis, wiki marketing, emerging marketing
     Quocirca
By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
     Godfrey
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