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By: Centrify Corporation     Published Date: May 22, 2018
A significant paradigm shift occurred in the last few years. Much like other technological shifts of the last decade — when cloud computing changed the way we do business, agile changed the way we develop software and Amazon changed the way we shop — Zero Trust presents us with a new paradigm in how we secure our organizations, our data and our employees. While difficult to identify the precise tipping point, one thing is certain: what were once extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last 18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC, the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all proven that every organization — public or private — is susceptible. The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on bolstering a trusted network do not work. And they never will. Especially when businesses are dealing with skill
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     Centrify Corporation
By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
Tags : site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
     Site Pro PPC
By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
Tags : site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
     Site Pro PPC
By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
Tags : blue coat, ssl, ssl visibility
     Blue Coat Systems
By: Sponsored by HP and Intel ®     Published Date: Nov 15, 2012
The IT industry has a habit of latching onto buzzwords and applying them everywhere. "Cloud" is no exception.So,to understand cloud computing, let's ground the conversation in some definitions.
Tags : intel, myth of cloud computing, amazon, salesforce, yahoo, mircrosoft, cloud computing myths
     Sponsored by HP and Intel ®
By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
Tags : search advertising, native advertising, search ads, native ads
     Oath
By: Oath     Published Date: Nov 20, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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     Oath
By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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     Oath
By: BrightRoll Exchange     Published Date: Apr 03, 2017
Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.
Tags : qsr, qsr marketing, qsr customers, fast food, fast food marketing, casual dining marketing, customer, in-store traffic
     BrightRoll Exchange
By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat
     Adobe
By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
     Oneupweb
By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr, interactive/pr agencies
     SearchIgnite
By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
Tags : kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
     Kenshoo
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
Tags : webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
     Webmarketing123
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : adobe, benchmark, search, spend, cpc, pla, advertising, google
     Adobe
By: Gigya     Published Date: Jun 30, 2010
Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.
Tags : gigya, social identity, social media, branding, brands, facebook, myspace, social media marketing
     Gigya
By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : advertising, marketing, location, listings, maps, directories, yext, business
     Yext
By: EmailDirect     Published Date: Nov 12, 2009
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
Tags : emaildirect, email marketing, emarketing, gmail, yahoo, aol, deliverability, email
     EmailDirect
By: TRUSTe     Published Date: Aug 31, 2009
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
Tags : truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter
     TRUSTe
By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
Tags : e-business, e-commerce, google, yahoo, msn / live search, loyalty and retention, foresee, foresee results
     ForeSee Results
By: Internet Security Systems     Published Date: Aug 21, 2009
Use of instant messaging applications-like AOL Instant Messenger, Yahoo! Messenger, MSN Messenger and ICQ-and peer-to-peer applications has grown significantly. Although the benefits of real-time communication offer a productivity benefit to corporate environments, instant messaging and peer-to-peer applications add significant vulnerabilities and risks to an enterprise's security posture.
Tags : instant messaging, instant messenger, icq, internet security, web security, virus, anti virus, anti-virus
     Internet Security Systems
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