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Learn the 4 benefits of how highly-trained B2B telemarketers can increase leads and boost sales by providing your sales team with more qualified and actionable leads.

5000fish, Inc., a cutting-edge provider of Business Intelligence software, aims to guide organizations on how they can manage their spreadsheet usage by presenting the benefits and risks of managing their business analytics using only spreadsheets.

Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.

The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.

Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.

Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.

This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.

This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.

Vice President and Research Fellow for Aberdeen Group, shares trends, best practices and actionable insight on management of iOS mobile devices.

Leonard Niebo, Director of IT for Brick Township Public Schools leads a discussion on overcoming the roadblocks of a manual auditing process, specialized computing needs, and incidents of loss and theft.

Working closely with Absolute Software Chicago Public Schools is managing over 100,000 PCs, Macs, and iOS 4 devices and have recovered over 350 stolen computers allowing them to invest in the future (versus replacement computers).

Alice Owen, Executive Director of Technology for Irving Independent School District, discusses how she effectively secures and tracks her district's 12,000 computers. Leonard Niebo, Director of IT for Brick Township Public Schools leads our discussion on overcoming the roadblocks of a manual auditing process, specialized computing needs and incidents of loss and theft.

This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.

Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.

In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives

Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.

Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.

Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.

Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.

This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.