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By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : mobile marketing, marketing tech, lead generation, guide, content management systems, lead generation & automation
     Act-On
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules
     ActiveProspect, Inc.
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
By: Adaptive Planning     Published Date: Jun 09, 2011
Join us for an informative webinar and learn how easy it can be to move beyond spreadsheets and deliver FP&A best practices that create exceptional value. Don't miss this opportunity to learn how to dramatically improve your FP&A processes, elevate the strategic contribution of finance, and drive greater success in 2011.
Tags : adaptive planning, fp&a best practices, nonprofits, planning and reporting solution, finance, fp&a processes, annual budgeting cycle
     Adaptive Planning
By: Adaptive Planning     Published Date: Dec 05, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. You will hear case studies describing how leading software companies worldwide have been able to move beyond spreadsheets and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits. And you'll also see a demo of how Adaptive Planning's award-winning software creates value for software companies.
Tags : finance, budget, reporting, software, adaptive planning, revenue, profit, management solutions
     Adaptive Planning
By: Adaptive Planning     Published Date: Dec 05, 2011
Adaptive Planning's award-winning solution makes it incredibly easy to move beyond spreadsheets and transform budgeting, forecasting, monthly variance reporting, and what-if analysis. With Adaptive Planning, your FP&A processes can be far more efficient, accurate, and collaborative -- resulting in better decisions that increase revenues, decrease expenses, and create greater strategic value.
Tags : finance, business, budget, cfo, adapative planning, fp&a, revenue, reporting
     Adaptive Planning
By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
Tags : webinar, adaptive, budget, finance, management, finance solution, business budget
     Adaptive Planning
By: AdHawk     Published Date: Nov 06, 2017
The Little Known Way to Mastering Shopping Ads; Made by your friends at AdHawk
Tags : shopping ads, funnel strategy, adhawk
     AdHawk
By: AdHawk     Published Date: Nov 08, 2017
You could spend all day reading about Facebook Ads, but none of that matters if you can’t gather insights about your ROI. Conversion tracking solves this!
Tags : 
     AdHawk
By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
Tags : adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy, interactive marketing
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : digital marketing optimisation, email marketing, emerging marketing, social media, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
Tags : 
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations, business intelligence, market research
     Adobe
By: Adobe     Published Date: Sep 10, 2015
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : adobe, graduates, onboard, documents, contract
     Adobe
By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Apr 27, 2016
Discover how to measure and optimize your apps so they keep customers coming back for more.
Tags : adobe, mobile, app, marketing, marketing trends
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : adobe media optimizer, programmatic advertising, engagement and conversion, internet marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
Tags : fsi, adobe, customer behavior, customer segments, data
     Adobe
By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
     Adobe
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