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By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Tags : lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
     Eloqua
By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
Tags : eloqua, marketing, marketing automation, sales, sales support, lead volume, market research, data management/analytics
     Eloqua
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing, interactive marketing, web analytics
     Eloqua
By: EMA     Published Date: Dec 20, 2012
Technology professionals sometimes refer to “once-in-a-generation” trends that transform IT as nothing before. Today, IT is facing not one, but three such transformations.
Tags : data center, mobile, cloud, infrastructure, saas
     EMA
By: EMC     Published Date: Dec 15, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 16, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC     Published Date: Dec 18, 2014
This White Paper provides information on how Flash is now rapidly and violently disrupting the disk status quo, and not just, or even mainly, because it is fast. Yes, the early integration of SSDs into a storage strategy was all about accelerating specific workloads, followed by getting a better overall balance of price/performance in external storage arrays.
Tags : emc, flash, flash storage
     EMC
By: EMC Backup & Recovery Solutions     Published Date: Apr 02, 2010
EMC backup and recovery solutions for VMware combine industry-leading deduplication storage and software to help you fully realize the benefits of virtualization. VMware servers consolidate production workloads well, but backups create bottlenecks that tax network and storage resources.
Tags : emc, data domain, efficiency, vmware, vcenter, server consolidation, servers, data integrity
     EMC Backup & Recovery Solutions
By: EMC Converged Platforms     Published Date: Jan 12, 2016
In order for enterprises and IT organizations to truly innovate and offer differentiated value to customers, you need an IT infrastructure based on the latest advancements in computing, networking, and storage. Considering an investment in flash storage or converged infrastructure? Read this brochure to learn more about the Vblock® System 540, the industry’s first all-flash Converged Infrastructure System for high-performance mixed workloads and emerging 3rd platform applications—built on best of breed technology components including EMC XtremIO all-flash storage. All of this with the VCE™ Experience of unmatched management and one-call support.
Tags : vce, it infrastructure, all flash storage, vblock system 540, 3rd platform applications
     EMC Converged Platforms
By: EMC Corporation     Published Date: Dec 08, 2014
Traditional methods for provisioning and maintaining storage resources are no longer sufficient to achieving business goals due to the fact that technology layers mask the relationship of application workloads to the physical storage devices that support them. The broad adoption of disruptive technologies - including cloud, virtualization, mobility, software-defined data centers, and big data - have introduced new and more challenging requirements for enterprise IT. Find our more in this whitepaper.
Tags : cloud, big data, software-defined data, virtualization, storage, mobility
     EMC Corporation
By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
     emedia
By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
Tags : 
     Empyr
By: Empyr     Published Date: Jan 09, 2018
Get the impressions and clicks for free; you only pay when the sale happens. The Empyr CPR Network represents 175M+ consumers and 1,500+ websites and apps.
Tags : 
     Empyr
By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
Tags : 
     Empyr
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Entrust Datacard     Published Date: Mar 20, 2017
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
Tags : 
     Entrust Datacard
By: Epicor     Published Date: Apr 05, 2017
Today’s financial professionals have access to robust tools that offer a detailed picture of a company’s success in real time. With dashboards reporting in-depth data, a CFO can merely glance at a computer to analyze how well the business is doing in key areas. Despite the impressive technology available today, many businesses have yet to make a change. In a survey of 1,500 finance professionals, nearly half reported relying on gut instinct rather than hard data to make important business decisions. The survey—commissioned by Epicor and conducted by Redshift Research Ltd.—also revealed that a majority of CFOs and financial decision-makers are still relying on spreadsheets to interpret business data. In our “Instinct Meets Insight” eBook, you can explore the survey results and learn how a modern financial IT infrastructure lets decision-makers back up instinct with relevant data they can use to help their businesses grow.
Tags : erp software, enterprise resource planning software, digital disruption, manufacturing erp
     Epicor
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