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By: IBM     Published Date: Mar 20, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ott, ibm, cloud, dynamic advertising insertion, billing, payment, metadata demands, monetization
     IBM
By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
     IBM
By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Tags : ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research, interactive marketing
     IBM Unica
By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Tags : icc, decision services, event marketing, sales, marketing, branding, customer
     ICC Decision Services
By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Tags : icc, decision services, event marketing, sales, marketing, branding, customer, trade shows/events
     ICC/Decision Services
By: iCims     Published Date: Aug 16, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
     iCims
By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform makes hiring millennial talent easier than ever with our social sourcing and recruiting tools.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
     iCims
By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform simplifies the hiring process and can make hard-to-fill positions easier for recruiters.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
     iCims
By: iCims     Published Date: Aug 16, 2013
The iCIMS Talent Platform helps employers create an employment brand that will help drive qualified candidates to their open jobs while helping current employees engage with the employment brand.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, hard to fill positions, millennial, hiring
     iCims
By: iCims     Published Date: Dec 29, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
Tags : icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCims
By: iCims     Published Date: Oct 02, 2015
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
Tags : icims, recruiting, staffing, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCims
By: iCims     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute™ has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, social media, search engine optimization (seo)
     iCims
By: iCims     Published Date: Oct 02, 2015
Learn the best practices to modernize your mobile candidate experience.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
     iCims
By: iCIMS     Published Date: Jul 12, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
Tags : icims, recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
     iCIMS
By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.
Tags : customer intelligence, predictive modeling, forecasting, call volume, marketing analytics, iknowtion, customer experience/engagement, business intelligence
     iKnowtion
By: Indeed.com     Published Date: Sep 04, 2009
Learn how to effectively track, measure, and maximize the return on investment (ROI) of your online recruitment budget with this white paper by Indeed.com.
Tags : indeed.com, recruiting, analysis, roi, recruitment, staffing, track, measure
     Indeed.com
By: Intercom     Published Date: Apr 05, 2018
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do you advertise profitably? It begins with metrics.
Tags : 
     Intercom
By: Intercom     Published Date: Apr 05, 2018
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
Tags : 
     Intercom
By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
Tags : 
     Intercom
By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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     Intercom
By: Intralinks     Published Date: Oct 02, 2012
Trends in the market show that buyers are coming back, albeit with a far more selective and cautious approach following months of economic volatility.
Tags : marketing and advertising, research, deal flow, economics, deal volume, intralinks
     Intralinks
By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
Tags : iprospect, forrester, online display advertising, search marketing agencies
     iProspect
By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
Tags : dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising, interactive marketing, marketing software, web analytics
     JasperLabs
By: Jebbit     Published Date: Jun 12, 2018
How can you strike the right balance? It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience. Download this new report to learn: How did we get here? With so much data at our fingertips, what went wrong? How do consumers feel about personalization in 2018? How to get ahead and stay ahead. What data to keep, and what to throw out.
Tags : privacy, paradox, consumer, data, marketers
     Jebbit
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