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By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence
     Cision
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing
     Cision
By: Citrix ShareFile     Published Date: Jul 24, 2017
Want to succeed more often as a small business owner, and take your enterprise to the next level? Consistently innovating and evolving business plans, marketing strategies, product lines, and even entire brand images is key to getting ahead in today’s fast-moving, hugely disruptive business world.
Tags : business innovation, marketing strategy, small business owner, branding
     Citrix ShareFile
By: Citrix Systems     Published Date: Feb 10, 2016
IT Pros vote NetScaler as ADC market leader for third consecutive year, sweeping all six ADC categories.
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     Citrix Systems
By: Citrix Systems, Inc.     Published Date: Jan 19, 2016
IT Pros vote NetScaler as ADC market leader for third consecutive year, sweeping all six ADC categories.
Tags : citrix, adc, it brand pulse
     Citrix Systems, Inc.
By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
Tags : clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
     Clarity Quest Marketing
By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
Tags : internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
     Clearswift
By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
Tags : marketing, content marketing, best practices, business optimization, business practices, social media, internet marketing, business intelligence
     CMO.com
By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
Tags : cmo, pq media, content, marketing, branding, cmo, media, forecasting
     CMO.com
By: Code42     Published Date: Jan 13, 2016
Today’s organizations face a ballooning data management and risk problem. The use of laptops, tablets, workstations, servers and smartphones in the enterprise to create and store critical data is growing at an alarming rate. Many companies still rely on a legacy, platform-specific data backup solution, even though it doesn’t provide consistent backup across the enterprise. This outdated approach becomes especially risky when IT faces a data migration initiative. Whether migrating to a new version or brand new hardware on the client or server—organizations risk immense data loss and an expensive, intensive disaster recovery undertaking if they launch a data migration effort without first properly securing their data. Continuous, real-time data backup is the only viable solution for protecting all enterprise data while providing for a seamless migration process. But how do you achieve it?
Tags : code42, best practices, platform-specific data, endpoint backup, data migration, real-time data backup, data solutions, security
     Code42
By: Code42     Published Date: Feb 28, 2018
Disaster Recovery Plan Roadmap Learn how automatic backup delivers guaranteed business data protection and recovery—no matter the threat. When ransomware hits, the average small business experiences two full days of downtime. One-third of businesses lose revenue and all experience brand and loyalty damage that’s harder to quantify. To stop the bleeding, most small businesses end up paying at least $2,500 to get their data back. But paying the ransom doesn’t guarantee anything. Plenty of businesses have fully complied with the ransom demands, only to have the ransomer increase the ransom request—or simply take off with the ransom and the data.
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     Code42
By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Tags : online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service
     CodeBaby
By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
Tags : hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi
     Comcast Business
By: CompareBusinessProducts     Published Date: Dec 06, 2010
Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
Tags : comparebusinessproducts, crm comparison chart, customer relationship management, integration
     CompareBusinessProducts
By: Concerto Cloud Services     Published Date: Dec 18, 2015
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense. 1) Maintain and evolve your brand 2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up 3) Be the trusted advisor to your customers 4) Wrap unique services around the cloud platform and drive additional value to your customers 5) Launch into the world of consumption-based revenue and drive a long-term run rate
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     Concerto Cloud Services
By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
Tags : conductor, branding value, marketing, purchase, search results, search engines, social media marketing, search engine optimization (seo)
     Conductor
By: Conductor     Published Date: Aug 20, 2013
Unsure of whether your organization should consider investing in an SEO platform? Curious to see if companies achieve significantly better natural search results from SEO technology? Read this case study to see how Searchlight, an enterprise SEO platform empowered HSN, Inc. a $3 billion multi-channel brand, to experience dramatic natural search results and maintain it's position as one of the top-10 most trafficked e-commerce sites. HSN's successful SEO milestones included: 1) Boost Page One Rankings by 24% 2) Design and create an actionable SEO roadmap 3) Seamlessly share deep natural search insights across 10 departments compared to none before
Tags : seo, -ecommerce, search engine optimization, search engine optimization (seo)
     Conductor
By: ConnectWise     Published Date: Aug 22, 2019
There is no easy way to establish the “going rate” for comparable services, because all services are differentiated by other forces, such as individual processes, brand equity, and features. If you’re going to price your services simply based on the competition, you’d better ensure you’re making an exact apples-to-apples comparison, which is easier said than done and not something we recommend. Consider instead, a model where your pricing is based on how much it truly costs you to perform one hour of service. In this eBook, we show you how to calculate your full hourly overhead burden–so you can set the right price for your IT services.
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     ConnectWise
By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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     ConnectWise
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: CradlePoint     Published Date: Sep 04, 2014
Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
Tags : pop-up stores, secure infrastructure solutions, mobile pop-up, cradlepoint
     CradlePoint
By: CradlePoint     Published Date: Sep 04, 2014
Every year, the public relations specialists from at least one bluechip company invariably find themselves working around the clock on a crisis communications effort, attempting to explain to an angry and justifiably fearful public what led to their company compromising customer data. There’s always an immediate hit to the company’s reputation, resulting in a loss of brand loyalty, as customers take their business elsewhere. This white paper provides strategies and best practices for distributed enterprises to protect their networks against vulnerabilities, threats, and malicious attacks.
Tags : security risks, crisis communications, security breaches, compromising customer data, security
     CradlePoint
By: CradlePoint     Published Date: Sep 30, 2014
While short outages are common, longer service disruptions – due to weather, human error or even squirrels – can be catastrophic, paralyzing business operations. Your organization can feel the consequences long after the connection has been repaired. This white paper explores the benefits of using 4G LTE as a back up solution to maximize revenue and minimize business risk downtime can have on your brand. You’ll learn how a 4G wireless solution has benefits over wired backup solutions for business continuity. Please download the whitepaper to learn more!
Tags : failover, security risks, crisis communications, security breaches, compromising customer data, security
     CradlePoint
By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
Tags : four c's of social media, c suite, crimson hexagon, social media, marketing, emerging marketing, internet marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
Tags : leading brands, crimson hexagon, social media, strategic decisions, social media, email marketing, emerging marketing, internet marketing
     Crimson Hexagon
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