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By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : social publishing, acquia, customer service, brands, web content, social media, publishing, publish
     Acquia
By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
     AcquireWeb
By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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     Adobe
By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
Tags : adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal
     Adobe
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
     Adobe
By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
     Adobe
By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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     Akamai Technologies
By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
Tags : aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
     Aprimo, Inc.
By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Tags : social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube
     BatchBlue Software
By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
Tags : social media, social analytics, social media monitoring, crisis management, reputation management, social listening, social business intelligence, brand monitoring
     Brandwatch
By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
Tags : branding, consumer marketing, content management system (cms), crm best practices, lead generation, content management systems, interactive marketing, marketing software
     Brightcove
By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
     ChannelAdvisor
By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
Tags : customer, branding, relationships, consumer, database
     CrowdTwist
By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Tags : blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
     Cymfony
By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
Tags : marketing, concent, cgi, cad, digital media, emc, images, artwork
     EMC
By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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     Genesys
By: Genesys     Published Date: Feb 08, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
Tags : 
     Genesys
By: Genesys     Published Date: Feb 12, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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     Genesys
By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : marketing, mobile marketing, gleanster, mobile relationship, emerging marketing, customer experience/engagement, market research
     Gleanster
By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Tags : godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
     Godfrey
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