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By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your video’s effectiveness in social streams.
Tags : branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media
     Oracle
By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
     Oracle
By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: Oracle Corp     Published Date: Oct 02, 2012
An oracle Whitepaper
Tags : oracle, consumers, rightnow, branding, consumers, relationships, crm, customer care
     Oracle Corp
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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     Oracle Marketing Cloud
By: PGi     Published Date: Jul 03, 2018
Most large companies have already made investments in tools that make video webcasting possible. Video is the most vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and messaging. It facilitates the transparency and authenticity that today’s employees demand. CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged, productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively strengthen their company’s competitive advantage and enhance their bottom line. If your CEO
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     PGi
By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
Tags : branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
     Proximity Branded Entertainment
By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm
     Quantcast
By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
Tags : programmatic audience development, marketing solutions, global marketing, audience culture, global branding, emerging marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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     Reputation.com
By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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     Reputation.com
By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
Tags : brand management, branding, marketing, sales, sales marketing, rocketfuel, customer experience/engagement, business intelligence
     Rocket Fuel
By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Tags : rocket fuel, marketing, branding, brand marketing, buick, customer experience/engagement, business intelligence, market research
     Rocket Fuel
By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : rocketfuel, marketing, mobile, social media, digital marketing, branding, mobile marketing, online video marketing
     Rocket Fuel
By: Safari Books Online     Published Date: Jun 08, 2009
This white paper outlines some of the most salient challenges and demonstrates how technology managers can enable their development teams to streamline application development and troubleshooting, while keeping them current on emerging technology, new product versions, and changing market trends-allowing them to move right past the gotchas.
Tags : safari books, technology, development, streamline, product, branding, market trends, design
     Safari Books Online
By: SafetyCulture     Published Date: Aug 14, 2018
Consistency and customer experience are key to quality and profitability in retail. Manual reporting processes can be unwieldy and time-consuming, but bringing together all compliance procedures under one digital platform means fast, consistent and easy-to-access performance data. Using real-time insights into best practice improves the reporting of quality control, stock loss prevention, inspection processes, logistics and more – saving time, increasing efficiency and boosting customer satisfaction. Benefits include better branding through monitoring rollouts with uploaded photos and videos, protection against shrinkage through improved inspection processes and audits, and clearer visibility of issues which means a speedier response.
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     SafetyCulture
By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Tags : sap, media, social media, branding, loyalty
     SAP
By: SAP     Published Date: Mar 28, 2011
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
Tags : brand value, sap, branding, brand strength, customer experience
     SAP
By: SAP     Published Date: Jun 12, 2015
Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application. Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.
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     SAP
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
Tags : sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Tags : sdl tridion, blueprinting, communication, localization, multidimensional communication, content management systems
     SDL Web Content Management Solutions
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