RSS feed Get our RSS feed

News by Topic

brands

Results 1 - 25 of 531Sort Results By: Published Date | Title | Company Name
By: 1010data     Published Date: Nov 28, 2018
This report analyzes online private-label sales from Sept 2017 – Aug 2018 at the category and retailer level and delivers insights on which brands pose the biggest threat online today and which categories may expect more disruption down the line.
Tags : 
     1010data
By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
     2ergo
By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
Tags : wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
     8x8 Inc.
By: 8x8 Inc.     Published Date: Jun 16, 2017
Tangent International is a specialist recruitment company for the technology industry. It has more than 70 employees who work with some of the most forward thinking companies in the world. A global recruiter with international needs Tangent International operates in 175 countries with candidates and clients across more than 220 locations. As a recruiter looking to source and place the best talent from all over the world, the business needed a service provider that would allow it to easily communicate with its global customer base. These customers include some of the biggest technology brands in the world who all have high expectations, so it’s vital that the technology Tangent International uses lives up to these standards.
Tags : global recruiting, international needs, cloud based systems, unified global workplace, 8x8 products, virtual office pro, cost saving, crm integrations
     8x8 Inc.
By: Abacus Labs     Published Date: Feb 01, 2019
“It’s not what you know. It’s who you know.” We’ve all heard the phrase. We all understand there’s truth to it. But ask yourself: would you recommend or hire everyone you know? No way. Having the right connections is important to advancing your career. But it’s only half the battle. What really creates opportunity is defining your personal brand to your employer, to your network, to the market. It’s taking that moment when you make a great impression and scaling it to the larger world. This guide presents different approaches real professionals are using to build their brands. You’ll see tips and strategies that you can use to become an in-demand finance leader, including a system we developed called the ROLE Model of personal branding. In the age of effortless connection, cultivating a personal brand is essential. It’s not just who you know. It’s what they know you can do.
Tags : 
     Abacus Labs
By: Acquia     Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
Tags : social publishing, acquia, customer service, brands, web content, social media, publishing, publish
     Acquia
By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
Tags : organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
     Acquia
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
Tags : content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
     Acquia
By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
Tags : audience segmentation, commerce-content connection, online shopping, acquia
     Acquia
By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
     AcquireWeb
By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
Tags : global content impact index, brands, web pages, analysis, content marketing, roi, search marketing, email marketing
     Acrolinx
By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
Tags : search marketing, website development, emerging marketing, internet marketing
     Acrolinx
By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
Tags : search, search marketing, mobile marketing, mobile marketing trends, mobility trends
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
     Adobe
By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
     Adobe
By: Adobe     Published Date: Aug 05, 2014
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : social media, digital, brands, marketing campaign, consumer, digital marketplace, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This paper explains the new mobile trends for 2015 and how Brands embracing the mobile mind shift will pull Ahead of those treating mobile as just another channel.
Tags : new mobile trends, most brands will underinvest in mobile, importance of mobile for business, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
     Adobe
By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
Tags : digital skills, culture, strategy, data management, processing, technology, ux design
     Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : adobe, marketing, mix, optimization, data, analytics, mix, brands
     Adobe
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, marketing, digital, multi, channel, personalization, experience, brands
     Adobe
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics