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By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youíll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
Tags : emerging marketing, internet marketing
     Act-On
By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing Ė and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed Ė and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
Tags : act-on, marketing, online, agency, automation, internet marketing, marketing research
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, youíll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Tags : act-on, marketing, automation, business, crm, efficiency, sales, internet marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketingís role in the customer lifecycle.
Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
     Act-On
By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : social media, hashtag, marketing, strategy, best practices, guide, interactive marketing, marketing software
     Act-On
By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, weíve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing, emerging marketing, social media, internet marketing
     Act-On
By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
Tags : customer engagement, marketing automation, customer lifecycle, crm, internet marketing, crm & customer care, e-commerce
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once youíve done all the work of attracting visitors to your site, theyíre the key to making the connection Ė and getting the conversion.
Tags : marketing, content marketing, best practices, business optimization, conversion, campaigns, internet marketing, traditional marketing
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Subject lines can be one of the most important elements of your email program. Itís your first (and maybe your last) impression on your recipients. Itís what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if itís never seen. Thatís why itís so important to know how to create amazingly effective subject lines that will get your email opened.
Tags : effectiveness, best practices, business optimization, response, engagement
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
Tags : market, management, marketing, business optimization, business strategies, sales, technology
     Act-On
By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Tags : marketing, business development, sales, business practices, internet marketing, traditional marketing
     Act-On
By: Actiance, Inc.     Published Date: Jan 15, 2015
Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them. Read this paper to gain an understanding of: What the regulatory landscape of the public sector looks like What concerns you should be aware of from a legal perspective
Tags : electronic communications, public sector, social networking platforms, compliance, real-time communication
     Actiance, Inc.
By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. Thatís because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countriesí borders. Not having technology in place to help manage these requirements and increasing risks, or
Tags : collaboration, social media risk and reward, retention regulations, data, business requirements
     Actiance, Inc.
By: Actiance, Inc.     Published Date: Jan 15, 2015
Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. Thatís because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f
Tags : social media, increased risks, business processes, regulatory requirements
     Actiance, Inc.
By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : social media, actioncoach, social marketing campaign, social marketing best practices
     ActionCOACH
By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : lead generation, actioncoach, customer acquisition marketing, small businesses
     ActionCOACH
By: ActionCOACH     Published Date: Apr 18, 2013
Good employees help build a business' customer base, bad employees can destroy it, so it is imperative that each business trains their team in exactly what is expected and required from them. Download this paper for 5 mistakes that businesses typically make when building their team.
Tags : actioncoach, team building, hiring, talent acquisition, company culture, employee onboarding
     ActionCOACH
By: Adaptive Planning     Published Date: Apr 18, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A in 2011.
Tags : adaptive planning, fp&a upgrade, manufacturers, kpi performance, unit planning, p&l, capital spending, business decisions
     Adaptive Planning
By: Adaptive Planning     Published Date: Apr 18, 2011
View this webinar to hear case studies describing how leading healthcare firms have been able to move beyond Excel and save time, enhance collaboration, and improve business decisions -- ultimately resulting in higher revenues and profits.
Tags : fp&a, adaptive planning, healthcare, collaboration, strategic value, staff planning, revenue reporting, metrics management
     Adaptive Planning
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