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By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : adobe, creative, design, brands, culture, device, platform, experience
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar.
Tags : adobe, marketing, creative, digital, profit, brand identity, roi, emerging marketing
     Adobe
By: Adobe     Published Date: Mar 16, 2016
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility. Read this Forbes Insights piece to learn: • How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team • How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention • How e-signatures easily integrate into your existing sales tools, for seamless pr
Tags : sales performance, e-signatures, b2b, b2c
     Adobe
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing, business intelligence, market research, traditional marketing
     Adobe
By: Adobe     Published Date: Aug 09, 2016
Read the infobrief for insights on: • What digital transformation is and how other businesses are doing it • How you can save time, money, and improve your customer experience with digitally transformed document workflows • Best practices and first steps in transforming document workflows in your own company
Tags : adobe, document cloud, cloud, workflows, digital transformation, idc, digital documents, digital
     Adobe
By: Adobe     Published Date: Sep 13, 2016
Streamline all your paperwork and processes by going 100% digital in HR. When everything is synced and organized, your team has more time to focus on strategies to attract and keep the best talent. Read Forbes Insights paper, How Digital Transformation Elevates Human Capital Management: Turning Talent into a Strategic Business Force to learn: - About the technology involved in digital HR - Best practices when going through digital transformation - How going digital elevates the role of HR in your company
Tags : adobe, cloud, document cloud, digital transformation, human capital, human capital management, human resources
     Adobe
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : adobe, data driven marketing, marketing, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
     Adobe
By: Adobe     Published Date: Oct 10, 2016
Read the infobrief for insights on: - What digital transformation is and how other businesses are doing it - How you can save time, money, and improve your customer experience with digitally transformed document workflows - Best practices and first steps in transforming document workflows in your own company
Tags : adobe, document cloud, document workflows, acrobat, adobe acrobat, idc
     Adobe
By: Adobe     Published Date: Feb 22, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
Tags : time management, pfeiffer, stock images, adobe, adobe stock, creative cloud
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
Tags : mobile maturity, digital experience, mobile marketing investment, mobile strategy, mobile marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : customer experience, optimization, branding, brand strategy
     Adobe
By: Adobe     Published Date: Mar 03, 2017
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : mobile engagement, branding, mobile marketing, mobile optimization
     Adobe
By: Adobe     Published Date: Mar 03, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
Tags : digital technology, retail, customer needs, retail experience, future of retail
     Adobe
By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
Tags : creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
     Adobe
By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
Tags : business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
     Adobe
By: Adobe     Published Date: Apr 13, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
Tags : creative assistance, graphic design, photo editing, creative cloud, design, creative design, photoshop, stock photography
     Adobe
By: Adobe     Published Date: May 16, 2017
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: • Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment • See how the latest trends and best practices help you acquire and engage your mobile customers • Learn how to transform your strategies around the latest mobile trends and tactics
Tags : 
     Adobe
By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
Tags : 
     Adobe
By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : data, marketing, customer journey, customer experience, strategy
     Adobe
By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
Tags : customer experience, digital government, digital maturity, customer-centric, customer engagement
     Adobe
By: Adobe     Published Date: Jan 25, 2018
Are you ready to tackle Business Process Management (BPM) for your enterprise? Do you want to improve efficiency, enhance agility, and also be more profitable? If so, you’re in the right place. BPM is an approach toward managing how an organization operates so it better meets the needs of clients. BPM enables organizations to be more efficient and more capable of change. BPM is exactly what your organization needs to meet the challenges of the modern business climate.
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     Adobe
By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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     Adobe
By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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     Adobe
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