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By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : adobe, experiências digitais, marketing, search marketing, email marketing, crm & customer care, marketing research, traditional marketing
     Adobe
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: Arcserve     Published Date: Jul 23, 2010
This IDG Research Services study demonstrates that CIOs and IT leaders recognize the business impact of application performance. It's all about end-user and customer satisfaction, increasing productivity, and lowering costs.
Tags : ca technologies, cio, application performance management, customer satisfaction, productivity
     Arcserve
By: Ariba     Published Date: Oct 06, 2010
The purpose of this research is to better understand the key investment drivers and evolving business objectives of C-Level executives (CEOs, CFOs, COOs, CIOs, CMOs) - and how these intersect and shape business/IT investment spending going forward.
Tags : ariba, recovery, c-level business, it investment spending, saugatuck technology
     Ariba
By: Aryaka Networks     Published Date: Sep 26, 2018
In this report, you will learn how SD-WAN deployments can save an enterprise millions of dollars in network costs, reduce bandwidth outages, and also lower the amount of support tickets for network troubleshooting.
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     Aryaka Networks
By: ASG Software Solutions     Published Date: Oct 16, 2008
Limited visibility has tethered CIOs' success in both IT and business. However, using federated CMDB technology, CIOs can view the complete IT infrastructure and the entire lifecycle of a business service.
Tags : asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation
     ASG Software Solutions
By: ASG Software Solutions     Published Date: Feb 24, 2010
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
Tags : asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
     ASG Software Solutions
By: AstuteIT_ABM_EMEA     Published Date: Feb 12, 2018
En un momento en que las empresas pretenden emular la agilidad de desarrollo de las compañías de Internet e innovar en mercados muy competitivos, el desarrollo de las aplicaciones se ha hecho cada vez más complejo. Los ingentes códigos fuente monolíticos que tradicionalmente acompañan a las aplicaciones empresariales ralentizan el lanzamiento de nuevos servicios. Además, la dispersión y aislamiento de los equipos de desarrollo y de operaciones dificultan la coordinación. A eso hay que añadirle que los usuarios son cada vez más exigentes y las empresas deben escalar y monitorizar las implementaciones para poder ofrecer una experiencia satisfactoria y un gran rendimiento. Todo ello, desde luego, sin interrumpir los servicios.
Tags : microservicios, evolucion, arquitectura, aplicaciones, modernas
     AstuteIT_ABM_EMEA
By: Attunity     Published Date: Nov 15, 2018
Change data capture (CDC) technology can modernize your data and analytics environment with scalable, efficient and real-time data replication that does not impact production systems. To realize these benefits, enterprises need to understand how this critical technology works, why it’s needed, and what their Fortune 500 peers have learned from their CDC implementations. This book serves as a practical guide for enterprise architects, data managers and CIOs as they enable modern data lake, streaming and cloud architectures with CDC. Read this book to understand: ? The rise of data lake, streaming and cloud platforms ? How CDC works and enables these architectures ? Case studies of leading-edge enterprises ? Planning and implementation approaches
Tags : optimize customer service
     Attunity
By: Ayla Networks     Published Date: Aug 11, 2015
Innovative approaches for the Internet of Things on core building-block technologies in communications, IoT platforms and security. Gartner profiled five Cool Vendors that can help CIOs, IT leaders and decision makers to build IoT solutions.
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     Ayla Networks
By: BlackBerry     Published Date: Aug 03, 2009
This paper looks at some of the challenges that CIOs are facing in managing mobility. This is clearly becoming more complex for large enterprises as mobility penetrates more deeply into their organisations, driven by changing working practices and supported by rapidly evolving technology.
Tags : blackberry, mobile applications, cio, pim, voip, smartphones, it communication, microsoft exchange
     BlackBerry
By: Blackberry     Published Date: Jul 03, 2012
Today's digital landscape is diverse, and requires CIOs who can make the decisions to meet the challenges that come with it. How are you unifying the various modes and methods of communication taking place within your organization, while enabling pro
Tags : cio, blackberry, smartphones, mobile
     Blackberry
By: BlackBerry     Published Date: Oct 03, 2012
Tablet computers are making significant inroads in the enterprise - and in a recent survey of over 150 executives, Research In Motion® explores which features are most important.
Tags : mobile enterprise, mobile computing platform, tablet, tablet computers, blackberry
     BlackBerry
By: Blackberry     Published Date: Oct 03, 2012
Tablet computers are making significant inroads in the enterprise - and in a recent survey of over 150 executives, Research In Motion® explores which features are most important.
Tags : mobile enterprise, mobile computing platform, tablet, tablet computers, blackberry
     Blackberry
By: Blue Coat Systems     Published Date: Jun 26, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
Tags : web security, web threats, physical appliance, virtual appliance, saas, security, technology
     Blue Coat Systems
By: Blue Coat Systems     Published Date: Jul 18, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
Tags : web security, appliance, virtual, physical, saas, hybrid
     Blue Coat Systems
By: Blue Coat Systems     Published Date: Jul 18, 2013
Several years ago, a transformation in IT began to take place; a transformation from an IT-centric view of technology to a business-centric view of technology that Forrester refers to as business technology (BT). This transformation has a profound impact on the role of the CIO. The CIO must now view himself or herself as a business enabler. He or she must focus on continuously aligning with business objectives, improving delivery capability to support business processes that bring new products and services to market more quickly, fostering innovation, and reducing costs through improved performance. In this custom Technology Adoption Profile (TAP), the data confirms this trend.
Tags : security, technology, business technology, cio
     Blue Coat Systems
By: BMC     Published Date: Jan 05, 2012
Find out what the future of cloud means for IT organizations, tech businesses and for the CIOs who have to make information technology work.
Tags : bmc, cloud, cio, cto, hardware, operations, business operations, productivity
     BMC
By: BMC ASEAN     Published Date: Dec 18, 2018
Digital transformation encompasses both technological and human components. While many initiatives focus on ensuring that a company’s multi-cloud infrastructure is agile enough to meet changing demands around cloud mobile, Internet of Things (IoT), and big data, it’s equally important to empower business workers with the modern digital tools they need to be successful today. Artificial intelligence and machine learning can play a vital role on both of these fronts. In fact, 78 percent of CIOs and senior IT leaders are already looking to AI to address complexity,1 and by 2019, 30 percent of IT service desks will utilize machine learning to free up support capacity.2 The magnitude of change has forced companies to take stock of the experience they offer employees. As digital natives3 enter and advance in the workforce, talent retention is now a top priority. These workers expect to have the best tools; 93 percent of millennials cited modern and up-to-date technology as one of the most
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     BMC ASEAN
By: BMC ASEAN     Published Date: Dec 18, 2018
The business world is entering an age of the digital “haves” and the digital “have-nots.” In fact, research firm Forrester anticipates a growing “digital crisis” in its 2018 predictions, noting that 60% of CIOs and other executives it surveyed say they’re behind in their digital transformations. Meanwhile, Forrester expects one in five CEOs will fail to act on digital initiatives and put their firms in serious jeopardy as a result. Savvy organizations are embracing cloud, the Internet of Things (IoT), artificial intelligence (AI), and other transformative technologies to solve meaningful business problems and achieve their strategic priorities. Everyone else is getting left behind. Nowhere is this fork-in-the-road moment more apparent than in how enterprise IT teams deliver and manage services, to employees and customers alike.
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     BMC ASEAN
By: BMC ESM     Published Date: Sep 15, 2009
Many CIOs are looking to implement the power of Cloud computing, but they don't know where to begin. How do you take full advantage of this technology and implement the correct strategy for your environment? What services should you offer via the Cloud? Read the paper, "Cloud Computing In Perspective," by BMC Software Chief Technology Officer Kia Behnia.
Tags : bmc esm, cio, cloud computing in perspective, itil, cloud computing environments, public, private, hybrid
     BMC ESM
By: BMC Software     Published Date: Mar 17, 2014
Your people and business can do amazing things when technology runs at its best. The new ITSM experience helps organizations achieve greatness in today’s mobile, social and user-centric reality. Discover a better way for users to access service and support anywhere, anytime. Explore enhanced productivity for IT staff, and seamless integration across IT operation management systems. Download now.
Tags : bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas
     BMC Software
By: BMC Software     Published Date: Mar 17, 2014
CIOs and IT organizations must reevaluate their operations in order to keep pace with the changing nature of today's business. Fortunately, there’s a new generation of ITSM solutions available via a more flexible SaaS delivery platform. They make the basic tasks of day-to-day ITSM easier, and also address challenges associated with an increasingly face-paced and demanding work environment. This step-by-step guide helps CIOs select the right cloud-based ITSM platform to capitalize on today's latest innovations.
Tags : bmc, itsm solutions, changing business, cloud, cios, software, it organizations, saas
     BMC Software
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