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By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, marketing research, reputation monitoring
     Cision
By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
Tags : cision, social media, reporters, social journalism, marketing, social strategy, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
Tags : cision, public relations, media, social, mobile, multiplatform, emerging marketing, social media
     Cision
By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
Tags : cision, media coverage, public relations, brands, emerging marketing, social media, internet marketing, marketing research
     Cision
By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence
     Cision
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing, emerging marketing
     Cision
By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Tags : social engagement, social media analytics, social media integration, social media listening, emerging marketing, social media, advertising agencies, internet marketing
     Cision
By: Citibank     Published Date: Oct 10, 2019
Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies.* Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow. This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.
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     Citibank
By: Citrix     Published Date: May 13, 2009
The traditional workforce model of permanent employees located in a single or small number of offices has undergone a significant transformation in recent years, accelerated by the effects of the current economic landscape. Drivers of this trend include initiatives to drive growth and expand into other markets, improve customer service, speed to market, improve decision-making processes, and increase both worker and overall organisational productivity.
Tags : citrix, virtualization, virtual workers, remote, remotely, outsource, teleworkers, business productivity
     Citrix
By: Citrix     Published Date: Jul 25, 2014
Smartphones, tablets and other mobile devices increase productivity by accelerating decision making and responsiveness. As a result, the number of business users relying on corporate and bring-your-own (BYO) mobile devices continues to grow rapidly—with email serving as the primary app to service customers and facilitate collaboration.
Tags : email, mobile, collaboration, smartphone, tablets, productivity
     Citrix
By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
Tags : roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget
     Citrix Online
By: Citrix ShareFile     Published Date: Nov 09, 2016
How are small and medium businesses (SMBs) thinking about and adapting to create a smarter, more agile workforce? SMB Group recently surveyed 730 SMB decision-makers via our 2016 Small and Medium Business Communication, Collaboration & Mobility Study to find out.
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     Citrix ShareFile
By: Citrix ShareFile     Published Date: Mar 31, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
Tags : account security, data security, data loss prevention, device security, cloud security, confidential data, user authentication
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Mar 31, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in finance that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
Tags : cloud security, financial services, cloud based, electronic security, it protection, data security
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 12, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
Tags : cloud security, client data protection, data encryption, cloud, user behavior
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 13, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
Tags : cloud security, client data protection, data encryption, cloud, user behavior
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Apr 13, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in finance that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: • How built-in data encryption keeps your data safe • Why more security pros are concerned with user behavior than cloud tools • What your firm should know to utilize the cloud with confidence
Tags : cloud security, client data protection, data encryption, cloud, user behavior
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Jul 11, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in accounting that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: How built-in data encryption keeps your data safe Why more security pros are concerned with user behavior than cloud tools What your firm should know to utilize the cloud with confidence
Tags : data security, accounting, cloud security, data encryption
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Jul 11, 2017
Protecting your clients’ sensitive data is not optional. Data security is so important in finance that suspicion alone leaves many firms to reject modern cloud software as new or unproven. However, the facts tell a different story. Read this revealing e-book for 13 security facts your organization needs to make the best decision for your clients: How built-in data encryption keeps your data safe Why more security pros are concerned with user behavior than cloud tools What your firm should know to utilize the cloud with confidence
Tags : finance, data security, cloud software, data encryption, security
     Citrix ShareFile
By: Citrix Systems     Published Date: Feb 14, 2019
"If you're moving to multi-, hybrid-, or cloud-based infrastructures, your networking solution could be the key to a streamlined transition. In our e-book, ""How your network can take on the cloud — and win,"" you'll learn how the right network solution will simplify app delivery and protect your entire infrastructure, so that you can navigate your journey to the cloud with confidence. Download our e-book and find out how: - Reduce risks with secure contextualized access - Ensure reliability and performance - Make informed decisions using intelligent insights and visibility"
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     Citrix Systems
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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     Claravine
By: ClearStory     Published Date: Oct 07, 2014
Why be bogged down by different analysis solutions for different data types and sources, when a single solution can give you direct access and blending, of all your data, wherever it is? Get the paper and find out more.
Tags : data harmonization, analysis solutions, data types, collaboration
     ClearStory
By: ClickExpress     Published Date: May 01, 2013
Even if you have only 15 mobile workforce employees, you can reduce costs and improve the customer’s experience using optimization software. Today, it’s easy because you don’t even have to provide dedicated mobile devices to your field employees, just an app. But how do you avoid difficult transitions for workers, long implementation times, and solutions that don’t work as you really needed? This paper walks you through the 6 steps to successful decision making.
Tags : 6 essential, mobile, workforce, management, software, customer, experience, optimization
     ClickExpress
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